Playbook #1 · running live in a real shop
Auto body & collision — websites and AI staff
The playbook we built in our own shop — every module, every bot, proven on real cars and real money.
The problem in auto body & collision
The average repair order is $4,818 (CCC Crash Course 2026). The customer who messages three shops on Saturday night books with the one that answers first — and most shops answer Monday. Meanwhile the agencies charge $1,250–$3,400 a month to post a PDF report.
What your AI staff does for auto body & collision
- ✓The Receptionist answers your website chat 24/7 and captures every lead with photos.
- ✓The Estimator drafts a real estimate from the customer's damage photos — you approve it from your phone.
- ✓The Estimate Scrubber reads written estimates for the not-included operations they're missing.
- ✓The Writer keeps your website, Google profile and social fresh every week; the Review Bot answers every Google review in your voice.
- ✓The floor board — every car, every stage, on your phone.
How somebody in auto body & collision actually gets found
It starts with a question typed at the worst possible hour.
- 01
They type this
“someone hit my car in a parking lot, what now”
Tuesday, 9:14 PM
- 02
Meanwhile, at your end
The shop closed at five and the front desk will not hear about this until Wednesday.
- 03
What has to exist for you to be the answer
A page that answers the question in plain text — what to do about the other driver, whether to claim, what a scuff costs to put right — rather than a gallery and a phone number.
- 04
What we put in that path
- A page written for that question, on your own name
- The chat takes the photo and files the lead at 9:14
- A drafted estimate is waiting when the desk opens
Nobody can sell you a position in a search result or an AI answer. There is no ranking to buy and no slot to reserve — an assistant composes its answer fresh for every question. What can be done is all of step four: make the business legible, put the answers in plain text a crawler receives, and let every AI crawler in. We do that on every site we build, and we will not promise you the paragraph.
Why this package and not three suppliers
One build, one bill, and the website is yours whatever happens next.
What most businesses in this trade are running
- Somebody who built the website, once, and moved on
- Somebody else posting, if anybody is
- Software that does not know either of them exist
Three relationships, three invoices, and nothing that carries a lead from the first to the third without a person retyping it.
What this is instead
- The site, built new on your own name
- The chat and the marketing that feed it
- Every job on one screen, wired to both
One build. The lead that arrives at nine at night is already on the screen you open in the morning, because it never left the system.
Whether it is worth it, in one division
$349 a month ÷ your gross profit per job = the extra jobs a month that pay for it
That is arithmetic on your number, not a promise about ours. We do not publish a recovery rate, because nobody can honestly know one — and the full price, the setup and the smaller door are all in the pricing panel below.
And if you ever stop, you keep your website. It is on your own domain, and it does not switch off because the subscription did.
The moment it earns its keep
Someone gets rear-ended Saturday night and messages three shops from the couch. Two answer Monday. Yours answers in minutes with a drafted estimate waiting for your yes — and that's whose lot the car is on Monday morning.
Simple, transparent pricing
- One-time setup: $2,995 — or financing available at checkout, no deposit.
- Then $349 a month — one plan, the whole staff, no tiers to pick between.
- If you ever stop: you keep your website — the management system and marketing platform switch off.
Your customers do not only get in touch during business hours — they get in touch when the problem happens. The lit strip is the shift that covers it.
Why customers notice this stuff · the numbers
The customers judging your trade already shop everywhere else online — their standard for answered-fast and looked-after was set by companies a thousand times your size.
75%
of customers expect companies to use new technologies to create better experiences.
Salesforce, State of the Connected Customer, 3rd ed. (8,000+ respondents) · verified 21 August 2026
41%
of consumers now "always" read reviews when looking for a business, up from 29% the year before.
BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026
None of that was laziness — it was arithmetic. Doing this properly used to mean a hire or an agency. That's the arithmetic that changed:
That is year one with the $2,995 setup in it; every year after is $4,188 — about 11%. Wage is the kindest comparison anyway: it leaves out payroll taxes, benefits and hiring. And we're not claiming a bot replaces a person; we're showing where the price sits. Both numbers are checkable.
Start here
See it on your own auto body & collision business.
Tell us the name and a way to reach you. One of our specialists builds a short demo on your business and sends you the link — no card, and nobody rings you at dinner unless you ask them to.
We build for these too
Plenty of auto body & collision shops run more than one of these. Same build, same staff, priced the same way.
- Auto detailingauto detailers
- Mobile repair unitsmobile repair operators
- RV & trailer repairRV, motorhome & trailer repair shops
Not sure which part is costing you most? Start from the problem instead — missed calls, slow estimates, wasted ad spend.
Built for AI search · on every site we build
Built to be read by the machines your customers now ask.
People do not only type into a search box any more — they ask ChatGPT, Google, Gemini, Perplexity, Grok or Copilot, and an assistant can only repeat what a page actually says. So we build yours to be read: the answers rendered as plain text a crawler receives, real numbers instead of “contact us”, every AI crawler let in by name, and your own listings agreeing with each other. It is part of the build, not an add-on with a price on it.
And it is built on your own domain, in your own accounts — the part most businesses rent from somebody else. Owning it is the difference between running the marketing side of your business and being a passenger in it.
Do not get left behind by this. Be in front of it — and we walk you through the whole thing.
How we build for AI search — and what nobody can promise you →