Bots ready today · marketing plan, not the shop platform
Pressure washing — websites and AI staff
You are behind a wand in ear defenders. The photo of the black-streaked roof gets answered anyway.
A finished one, running
This is the site, not a picture of one.
Scroll it, open the services, start the chat — it is a real site running inside this page. Kingfisher Exterior Cleaning is a demonstration company: the design, the structure and the writing are exactly what you get, and every name, number and address on it is invented. Yours would carry your own work.
Live page · scrolls and clicks inside the frame
Walk the whole site, page by page — every service has its own page, written for the search that finds it, and all of it stays inside this site.
The problem in pressure washing
Florida grows your work for you — heat, humidity and a storm every afternoon put black streaks on every roof and green film on every driveway, lanai and pool cage in the state. The customer finally notices at eight in the evening, photographs it, and messages the first three companies they find. You were running a machine all day with hearing protection on, and half the days you booked got rained out anyway, so your evening goes on rescheduling instead of quoting. The one who answers first gets the work, and it is rarely the one who does the best job.
What your AI staff does for pressure washing
- ✓The chat answers the eight-o'clock message, asks for the photo it needs, and has a range drafted before you have unhooked the trailer.
- ✓Surfaces read off a picture — concrete, pavers, tile, screen — so the reply says something useful instead of "we'll call you back".
- ✓Rain-outs stop eating your evening: the customers who moved are the ones you message first, in one place.
- ✓Reviews answered in your voice, including the one from the week it rained four days running.
- ✓A site on your own name that lists the neighborhoods and the HOAs you actually work, so a compliance-letter search at ten at night lands on you.
How somebody in pressure washing actually gets found
It starts with a question typed at the worst possible hour.
- 01
They type this
“black streaks on roof, can it be cleaned”
A Saturday, from the driveway
- 02
Meanwhile, at your end
You are behind a wand in ear defenders and cannot hear a phone.
- 03
What has to exist for you to be the answer
The real answer — a shingle roof is soft washed, and pressure takes the granules off. A company that leads with the job it refuses has more to quote than one that lists services.
- 04
What we put in that path
- A page that publishes the psi for every surface
- The chat answers while the wand is running
- A wash card carrying 3,000 psi requested, and refused
Nobody can sell you a position in a search result or an AI answer. There is no ranking to buy and no slot to reserve — an assistant composes its answer fresh for every question. What can be done is all of step four: make the business legible, put the answers in plain text a crawler receives, and let every AI crawler in. We do that on every site we build, and we will not promise you the paragraph.
Why this package and not three suppliers
One build, one bill, and the website is yours whatever happens next.
What most businesses in this trade are running
- Somebody who built the website, once, and moved on
- Somebody else posting, if anybody is
- Software that does not know either of them exist
Three relationships, three invoices, and nothing that carries a lead from the first to the third without a person retyping it.
What this is instead
- The site, built new on your own name
- The chat and the marketing that feed it
- The crew, the schedule and the documents everyone signs
One build. The lead that arrives at nine at night is already on the screen you open in the morning, because it never left the system.
Whether it is worth it, in one division
$249 a month ÷ your gross profit per job = the extra jobs a month that pay for it
That is arithmetic on your number, not a promise about ours. We do not publish a recovery rate, because nobody can honestly know one — and the full price, the setup and the smaller door are all in the pricing panel below.
And if you ever stop, you keep your website. It is on your own domain, and it does not switch off because the subscription did.
The moment it earns its keep
It is a Tuesday in August and it rained out your afternoon. At 8:12pm a homeowner two streets from a job you did in June photographs her roof — black streaks down the north slope — and asks what it costs. The chat asks whether it is tile or shingle and for one more shot from further back, and files it. You read it at 9:30 in the truck with a drafted range already on it. She books for Thursday. The other two companies reply on Wednesday afternoon.
Worth knowing
Where the line is, plainly — and what the photo can honestly do. The staff, the photo intake, reviews, marketing and the website all run for an exterior cleaning company today. ⛔ The shop-management platform is the part we do NOT sell you: it was built around cars in bays and an insurer paying at the end, which is nothing like a trailer, a route and a homeowner writing the check. ⚠️ The photo gives a RANGE, not a final price — square footage still decides concrete, and a tile roof needs pitch and access checked before anybody quotes a soft wash. A range is what wins the job at nine at night; pretending it is a firm number is what loses it on Thursday. ⚠️ And on price: the full package is built for a two-truck-and-up company. If you are one man and a trailer, say so and ask about the Starter package instead — it is a website, your Google profile and your listings, and it does NOT include the bots or the estimator.
Simple, transparent pricing
- Growth — $1,695 setup, then $249 a month. The website, the chat that answers day and night, the reviews and the posting. A trade that wants the leads, the reviews and the chat answered — and has no production floor to run.
- The shop-floor platform — photo estimates, job costing and the rest of the management system — is not sold for this trade, and this page will not quote you for it.
- If you ever stop: you keep your website. The marketing switches off.
Your customers do not only get in touch during business hours — they get in touch when the problem happens. The lit strip is the shift that covers it.
Why customers notice this stuff · the numbers
The customers judging your trade already shop everywhere else online — their standard for answered-fast and looked-after was set by companies a thousand times your size.
75%
of customers expect companies to use new technologies to create better experiences.
Salesforce, State of the Connected Customer, 3rd ed. (8,000+ respondents) · verified 21 August 2026
41%
of consumers now "always" read reviews when looking for a business, up from 29% the year before.
BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026
None of that was laziness — it was arithmetic. Doing this properly used to mean a hire or an agency. That's the arithmetic that changed:
That is year one with the $2,995 setup in it; every year after is $4,188 — about 11%. Wage is the kindest comparison anyway: it leaves out payroll taxes, benefits and hiring. And we're not claiming a bot replaces a person; we're showing where the price sits. Both numbers are checkable.
Start here
See it on your own pressure washing business.
Tell us the name and a way to reach you. One of our specialists builds a short demo on your business and sends you the link — no card, and nobody rings you at dinner unless you ask them to.
We build for these too
Plenty of pressure washing and exterior cleaning companies run more than one of these. Same build, same staff, priced the same way.
- Pool service & repairpool service and repair companies
- Roofingroofing companies
- Tree servicetree services, arborists and storm crews
- Screen enclosures & lanaisscreen enclosure & pool cage contractors
Not sure which part is costing you most? Start from the problem instead — missed calls, slow estimates, wasted ad spend.
Built for AI search · on every site we build
Built to be read by the machines your customers now ask.
People do not only type into a search box any more — they ask ChatGPT, Google, Gemini, Perplexity, Grok or Copilot, and an assistant can only repeat what a page actually says. So we build yours to be read: the answers rendered as plain text a crawler receives, real numbers instead of “contact us”, every AI crawler let in by name, and your own listings agreeing with each other. It is part of the build, not an add-on with a price on it.
And it is built on your own domain, in your own accounts — the part most businesses rent from somebody else. Owning it is the difference between running the marketing side of your business and being a passenger in it.
Do not get left behind by this. Be in front of it — and we walk you through the whole thing.
How we build for AI search — and what nobody can promise you →