Bots ready today · intake first, price after a look
Powersports service — websites and AI staff
Half the industry does not answer its web enquiries. That is the whole opening.
The problem in powersports service
Pied Piper tested 2,133 powersports dealer websites in March 2026: more than half of customer enquiries were still unanswered after 24 hours, 9% were never answered at all, and 13% were offered an appointment. The industry average has not moved in five years. On the phone it is the same shape — in their 2025 study of 1,531 dealerships, 41% of service callers were told to just drop it off, against a typical one-week backlog. None of that is a technology problem. It is that the person who could answer is in the bay.
What your AI staff does for powersports service
- ✓The Receptionist answers the web enquiry the same evening it arrives, which on these numbers is most of the advantage available in this trade.
- ✓It takes the year, make, model and the machine’s own details before a human reads it — powersports parts are keyed to an exact model year, so an enquiry without them is not yet a job.
- ✓It captures an extended service contract number as its own field. Polaris sells ESCs of 12 to 84 months and BRP sells B.E.S.T.; the contract is a third party in the first conversation, not paperwork for later.
- ✓Photos come in with the enquiry and sit on the record. ⛔ They are context for the technician, not a price — see the note.
- ✓The Review Bot and the Writer keep the Google profile that a rider checks from a parking lot.
How somebody in powersports service actually gets found
It starts with a question typed at the worst possible hour.
- 01
They type this
“how long will my bike be in the shop”
Friday afternoon, with a ride on Sunday
- 02
Meanwhile, at your end
The dealer said drop it off. Nobody said for how long.
- 03
What has to exist for you to be the answer
The wait written down per job, and the one thing that actually moves it — parts. Half this industry does not answer a web enquiry inside a day, so the shop that publishes the honest range is not competing on price, it is the only one answering the question that was asked.
- 04
What we put in that path
- A page that publishes the wait per job, parts and all
- The chat asks what you ride and when you need it back
- A service order carrying the date the machine went back on the road
Nobody can sell you a position in a search result or an AI answer. There is no ranking to buy and no slot to reserve — an assistant composes its answer fresh for every question. What can be done is all of step four: make the business legible, put the answers in plain text a crawler receives, and let every AI crawler in. We do that on every site we build, and we will not promise you the paragraph.
Why this package and not three suppliers
One build, one bill, and the website is yours whatever happens next.
What most businesses in this trade are running
- Somebody who built the website, once, and moved on
- Somebody else posting, if anybody is
- Software that does not know either of them exist
Three relationships, three invoices, and nothing that carries a lead from the first to the third without a person retyping it.
What this is instead
- The site, built new on your own name
- The chat and the marketing that feed it
- The crew, the schedule and the documents everyone signs
One build. The lead that arrives at nine at night is already on the screen you open in the morning, because it never left the system.
Whether it is worth it, in one division
$249 a month ÷ your gross profit per job = the extra jobs a month that pay for it
That is arithmetic on your number, not a promise about ours. We do not publish a recovery rate, because nobody can honestly know one — and the full price, the setup and the smaller door are all in the pricing panel below.
And if you ever stop, you keep your website. It is on your own domain, and it does not switch off because the subscription did.
The moment it earns its keep
Somebody drops a bike on a Saturday, photographs the fairing and sends it to three shops. Yours replies that evening with the year and model already written down and a question about the contract. The other two reply Tuesday, by which time the rider has stopped waiting.
Worth knowing
No photo price in this trade. A cracked fairing is photographable; a running fault is not, and powersports service is mostly the second. The Estimator drafts damage-priced work — it does not diagnose a machine. ⚠️ And the warranty line has to stay straight: a customer does not lose a factory warranty by using an independent (FTC, Magnuson-Moss, 18 Mar 2019), but an independent cannot bill the manufacturer — Polaris’s own 10-K says warranty work runs through its dealer network. Say both halves or neither.
Simple, transparent pricing
- Growth — $1,695 setup, then $249 a month. The website, the chat that answers day and night, the reviews and the posting. A trade that wants the leads, the reviews and the chat answered — and has no production floor to run.
- The shop-floor platform — photo estimates, job costing and the rest of the management system — is not sold for this trade, and this page will not quote you for it.
- If you ever stop: you keep your website. The marketing switches off.
Your customers do not only get in touch during business hours — they get in touch when the problem happens. The lit strip is the shift that covers it.
Why customers notice this stuff · the numbers
The customers judging your trade already shop everywhere else online — their standard for answered-fast and looked-after was set by companies a thousand times your size.
75%
of customers expect companies to use new technologies to create better experiences.
Salesforce, State of the Connected Customer, 3rd ed. (8,000+ respondents) · verified 21 August 2026
41%
of consumers now "always" read reviews when looking for a business, up from 29% the year before.
BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026
None of that was laziness — it was arithmetic. Doing this properly used to mean a hire or an agency. That's the arithmetic that changed:
That is year one with the $2,995 setup in it; every year after is $4,188 — about 11%. Wage is the kindest comparison anyway: it leaves out payroll taxes, benefits and hiring. And we're not claiming a bot replaces a person; we're showing where the price sits. Both numbers are checkable.
Start here
See it on your own powersports service business.
Tell us the name and a way to reach you. One of our specialists builds a short demo on your business and sends you the link — no card, and nobody rings you at dinner unless you ask them to.
We build for these too
Plenty of motorcycle, ATV, UTV & jet ski service shops run more than one of these. Same build, same staff, priced the same way.
Not sure which part is costing you most? Start from the problem instead — missed calls, slow estimates, wasted ad spend.
Built for AI search · on every site we build
Built to be read by the machines your customers now ask.
People do not only type into a search box any more — they ask ChatGPT, Google, Gemini, Perplexity, Grok or Copilot, and an assistant can only repeat what a page actually says. So we build yours to be read: the answers rendered as plain text a crawler receives, real numbers instead of “contact us”, every AI crawler let in by name, and your own listings agreeing with each other. It is part of the build, not an add-on with a price on it.
And it is built on your own domain, in your own accounts — the part most businesses rent from somebody else. Owning it is the difference between running the marketing side of your business and being a passenger in it.
Do not get left behind by this. Be in front of it — and we walk you through the whole thing.
How we build for AI search — and what nobody can promise you →