ROI calculator · your numbers, not ours

How many extra jobs a month does this have to win?

The honest way to judge software like this is break-even: divide what it costs a month by the gross profit on one of your jobs, and you get the number of extra jobs it has to win to pay for itself. At $349 a month and $1,200 of gross profit on a job, that sum is 0.29 of a job — one extra job a month covers the cost 3.4 times over. Everything below is that same sum, run on your numbers instead of ours.

Nothing you type is sent anywhere — the math runs in your browser. There is no email wall on this page.

Your numbers · nothing is sent anywhere

$3,000

What a typical job invoices at

40%

What you keep after parts, paint and labor

5

Calls after hours, while you’re under a car, forms nobody answered

40%

Of the inquiries you DO answer, how many become jobs

It pays for itself at

under 1extra job a month

At $349 a month for the whole system, against $1,200 of gross profit per job at your numbers.

First year, including the $2,995 setup: under 1 job a month. We show it both ways because the setup is real money and hiding it in an average would be the sort of math you'd rightly distrust.

What's already walking out

$10,400a month, at stake

5 missed inquiries a week is 22 a month. At your 40% close rate that's 8.7 jobs, or $10,400 of gross profit you never got the chance to win.

Saving 6% of that covers the whole first year.

We don't claim a share of that. Nobody can tell you honestly what proportion of missed calls turn into jobs in your shop — that's why this page shows what it costs to find out, not a number we made up.

What actually happens to the ones you're missing

The number above is only worth anything if something changes on the floor. This is the chain, and every step of it is live today:

  1. Step 1It gets answered — 11pm, Sunday, mid-jobThe Receptionist picks up chat and web inquiries when nobody is at the desk, and asks the qualifying questions you would have asked.
  2. Step 2Photos become a drafted estimateThey send pictures; the Quoter reads the damage and drafts the estimate for you to check. You approve or bin it — it never goes out on its own.
  3. Step 3The job ends with a review ask, not silenceThe Review Chaser asks at the right moment and replies to what comes back, including the bad ones.
  4. Step 4You find out what it actually madeThe Reporter tells you the money truth each morning rather than at month end.

⛔ What we won't tell you is what share of your missed inquiries that converts. We don't know your shop, and anyone who quotes you a percentage for it is guessing. The break-even above is the number that doesn't need the guess.

Against one hire

The mean annual wage for a receptionist in the United States is $39,460 — that is the Bureau of Labor Statistics figure for May 2025, across 910,180 people doing the job. $4,188 is what a year of the system costs — the whole system and all eight bots, for a year.

That is 11% of one receptionist's wage — and wage is the kindest possible comparison, because it leaves out payroll taxes, benefits, holiday cover and the cost of hiring. ⛔ We are not claiming a bot replaces a person. We are saying the price sits where it sits, and you can check both halves.

Verified · what people get paid

Why the Review Chaser is not busywork

These come from BrightLocal's annual consumer survey. It is a review platform's own research rather than government data, so we say whose it is instead of writing “studies show” — and each one carries what it does and doesn't establish.

Verified · what buyers say they do

  • 37%

    of consumers name "the owner has responded to the review" as one of the factors that matters when they judge a business by its reviews.

    What it doesn't prove: It measures what people say influences them, not what they were observed to do. It does not say a reply wins the job.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

  • 44%

    of consumers say a review matters most if it was posted in the last month; 32% look for reviews from the past two weeks, up from 20% the year before.

    What it doesn't prove: Self-reported preference. It is the clearest published reason that review-gathering is ongoing work rather than a one-off, but it is not a measured effect on sales.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

  • 68%

    of consumers say they will only use a business rated four stars or higher — up from 55% the previous year.

    What it doesn't prove: Stated intent in a survey. Real behavior is usually softer than stated intent; treat the direction as the finding, not the decimal.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

  • 47%

    of consumers say they would not use a business with fewer than 20 reviews.

    What it doesn't prove: Self-reported. It is a reason to keep asking for reviews, not a promise about what any given count is worth.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

  • 41%

    of consumers now "always" read reviews when looking for a business, up from 29% the year before.

    What it doesn't prove: Self-reported frequency, from a review-platform vendor’s own survey.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

The assumptions, stated

  • The system is $349 a month — one price, with all eight bots in it. Setup is $2,995 once, and the calculator shows break-even with and without it.
  • A month is 52÷12 weeks. Treating a month as four weeks quietly overstates a year by a whole month.
  • The defaults on the sliders are starting points so the page isn't blank — they are not industry averages, and we don't publish one, because we have no verified source for a typical ticket or close rate in your trade.
  • Gross profit means after parts, paint and labor — not net. If you put your net margin in, the break-even gets more conservative, not less.

Want the number run against your actual shop?

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Related: what it costs, who you'd be putting on, how the photo estimates work.