A worried mechanic sits on a stool in an empty auto repair shop at dusk, a dark phone and a wrench on the workbench beside him and a silver car on the lift behind him.

Empty shop · your phone

Auto repair website design: The shop is empty. Someone's check-engine light just came on.

She is searching for a mechanic on her way to work.

A real shop site we built

Thao Auto Repair, North Park, San Diego.

A family shop with a mechanical side, an auto body side, transmission work and its own machine shop. The new site gives each of them a page, and puts a chat on every page.

  • A page for each kind of work.Auto repair, auto body, transmission repair and the full machine shop, each in the shop’s own words.
  • A chat that asks first.Describe a noise, a light or a leak and it says what the shop usually checks first. For body work you can send photos, and a person at the shop writes the estimate.
  • A person decides.The chat never prices and never books anything. A person at the shop does.

New site, going live soon. Shown here from our own captures.

The home page of Thao Auto Repair's new website on a laptop
The services section of Thao Auto Repair's new website on a laptop
The home page of Thao Auto Repair's new website on a phone
The chat on Thao Auto Repair's new website, on a phone

The demo

Open a service page and keep going.

Cypress Line Auto Repair is the example shop. This frame opens on its brakes page; every page works, so use its own menu.

Cypress Line Auto Repair— BrakesSample business

8 pages · every one works: use the site’s own menuWalk the whole site, page by page

Start here

See your own shop's home page before you pay anything.

  1. Tell us the business name

    And a way to reach you. No card, no password.

  2. We hand-build a real home page for your business

    Free, in 12 to 48 hours.

  3. You look at it, then decide

    If you want the rest, we build it. If not, you owe nothing.

A hand-built home page: Cypress Line Auto Repair, a sample business.

No card, no password. Your details stay with us.

The problem

You are not losing to the shop down the road.

You are losing to the dealership and the national chains, because a driver with a warning light on the dash defaults to whoever looks safest on a phone after work. That is a website and a Google listing problem, not a mechanic problem. Your site’s job is to make an independent shop look like the obvious safe choice, which it usually is.

The pages

Every job you do, written the way people search it.

Nobody searches “automotive services”. They search “brake noise”, “check engine light”, “AC not cold”.

  • Brakespads, rotors, calipers, the noise they called about
  • Check engine lightthe warning light that sends most people looking
  • Diagnosticsthe job most people do not know you can even do
  • A/C and heatin Florida this is not a seasonal line
  • Oil and scheduled servicethe small job that turns into the customer
  • Tires, alignment, suspensionride complaints, pulling, uneven wear
  • Batteries, starting, chargingthe tow-in that becomes a same-day fix
  • Timing, belts, coolingthe big-ticket work people shop around for
  • Fleet and small businessthe contract that pays every month
  • Pre-purchase inspectionscheap to do, and it wins a customer for years

You tell us which of these you actually do. We do not put a job on your site that you would have to turn away.

With Starter

The after-hours question, answered.

Most people look for a shop after they finish work, when your counter is empty. Add the chat and the question gets answered: it asks what the car is doing and hands the request to a person. Nothing is priced or diagnosed over chat: the inquiry reaches you as a request, and a person confirms.

The chat comes with Starter, $149 a month; every bot on staff is on Growth, $249 a month. Mini, $49 a month, keeps the website hosted and patched with no chat.

The price

Every price, before you talk to anybody.

Two separate parts. The website is paid once: online payment opens soon. The monthly package is its own price: Mini has no bots, the chat comes with Starter, and Growth puts every bot on staff.

Your website paid once · yours to keep

5-page website

The same build, just smaller

$1,195paid once

What comes with it
  • Five pages, built for your business
  • On your own domain, yours to keep
See the sites we build

10-page website

The same build, twice the pages

$1,895paid once

What comes with it
  • Ten pages, built for your business
  • On your own domain, yours to keep
See the sites we build

Complete custom build

From scratch, your way

$2,995paid once

What comes with it
  • Built from scratch around your business
  • On your own domain, yours to keep
How the custom build works

Your monthly package month to month

Mini

No bots

$49a month

First month free — billing starts 30 days after you sign

No chat, no staff, no marketing — add those any time.

What comes with it
  • Your website kept up: hosting, security updates and an SSL certificate
See the sites it keeps up

Starter

Starting with bots

$149a month

First month free — billing starts 30 days after you sign

Your Google listing and local directories set up, the chat answering, your marketing platform to post, answer reviews and see all your analytics in one place, and 15 minutes of work a month. Found, and answered.

No other bots — the rest of the staff is on Growth.

What comes with it
  • Everything in Mini: your website kept up, with hosting, security updates and SSL
  • Your Google Business Profile set up
  • Your local directory listings
  • The AI chat on your website, answering customers day and night
  • Every lead emailed to you
  • Your marketing platform: make posts to your website and your Google Business Profile, and answer your reviews, all from one place
  • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
  • One platform for your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
  • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.
Start here

Growth

Full bots

$249a month

First month free — billing starts 30 days after you sign

Everything in Starter, plus every bot for your trade, the reviews, the referral program and 30 minutes of work a month — answered and followed up.

What comes with it
  • Everything in Starter, plus:
  • Every bot on staff for your trade
  • Reviews watched, and a reply drafted for each one, for you to approve
  • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
  • The Ad Manager checks your Google Ads spend every morning, if you run ads
  • The referral program
  • The lead form, wired to you
  • The staff tools: scheduling, crew and documents
  • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.
See the chat it runs

Or have us do it all our team does the work

Platinum Service

Done for you

We do it all for you, because you just don't have any time.

$949a month

Month to month, like every package. We do the work every month. We don't promise rankings or results.

Want Google Ads too? Add it to this plan or any other.

See Platinum Service
  • Everything in Growth, plus:
  • We write and publish four posts a month on your Google Business Profile
  • Four articles a month written for your website and published on it
  • Ongoing local SEO work on your site and Google profile
  • Review management: we answer your Google reviews and ask your customers for new ones
  • We keep your site running and fix what breaks. It's monitored
  • Security updates and SSL, as on every plan
  • 45 minutes a month of website and Google Business Profile work (Growth has 30 minutes). It does not roll over to the next month.
  • A report every month, written by us
  • One platform for your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • Our own team does the work, with no middleman between you and the people doing it

Google Ads: Google Ads, set up and run for you: $249 a month to manage them, plus $299 once to set them up. Added to any plan: Mini, Starter, Growth or Platinum Service. Your ad budget is paid by you directly to Google, on your own card. Our $249 is only for managing it.

The website and the monthly package are priced separately. An extra page is $99–$129; we list it at $129. The sports team app is a separate quote.

Questions

Straight answers.

What does a repair shop website cost?

Two separate parts. The website is paid once: 5-page website $1,195, 10-page website $1,895, Complete custom build $2,995. Then a monthly package: Mini is $49 a month, hosting and security with no bots. Starter, $149 a month, adds your Google Business Profile, directory listings and the chat answering. Growth, $249 a month, puts every bot on staff. Or have our team do it all: Platinum Service, $949 a month. It is everything in Growth, with our people writing and publishing your posts, working on your SEO, answering your reviews and keeping the site running, plus a report every month.

Will the website answer customers after hours?

Only with the chat, which comes with Starter and Growth. Mini has no chat. With the chat on, it asks what the car is doing and hands the request to a person; nothing is priced or diagnosed over chat.

How long does it take?

First we hand-build a real home page for your business, free, in 12 to 48 hours. You look at it before any money moves.

Do I own it?

Yes. The website is yours to keep, on your own domain. The chat and the marketing stop with the service. The domain: It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill.

We do body work too. Which page is ours?

If insurers and collision work are most of your week, the auto body page is written for that sale. If it is brakes, diagnostics and servicing, this one is.

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