About us
This wasn't built
in a boardroom.
It was built in a shop.
Nobody set out to start a software company. There was a body shop with too much front-office work and not enough hours, and the tools for sale all seemed to be written by people who had never stood in a bay at 5pm with three cars promised for Friday.
So it got built for that one shop. It still runs that shop every day — which is the only reason we're comfortable selling it to yours.
Made by auto body shop owners and franchisors and web development entrepreneurs — built for the everyday shop owner and manager, to make the day easier and to let you steer your business instead of it steering you.
↑ Press “You steer it” — that’s the whole point
The one thing worth knowing about us
Every module we sell is running in a working auto body shop today. Not a pilot. Not a sandbox. A shop with customers, insurers, payroll and a Friday.
That's the difference you'll feel in the details — the board that separates department from status because a real manager needed both, the referral program that refuses insurance money because a real lawyer said so, the estimate scrubber that exists because a real shop kept leaving real money on real tickets. None of that comes out of a product roadmap. It comes out of a bad week.
Who made it, and who it's for
Shop software usually fails in one of two predictable ways: it doesn't understand the work, or it ignores where customers actually come from. Both problems are people problems before they're code problems.
Made by
Auto body shop owners and franchisors
People who have written an estimate, argued a supplement, chased a part and closed a month — and then taken one shop's way of working and made it repeatable somewhere else. It's why the software knows what a blend is, and why it fits a second shop at all.
Web development entrepreneurs
People who have built and ranked shop websites, run their ad accounts, and watched exactly where leads die. It's why the marketing side isn't an afterthought bolted on at the end.
Built for
The everyday shop owner
Not a chain, not a corporate group. The owner who is also the front desk, the estimator and the marketing department, and would like to stop being three of those.
The manager running the floor
The one who actually gets asked where the Camry is, what's promised Friday, and whether the parts came. The system answers those before anyone has to walk the shop.
The iron rule
We draft. You approve.
Nothing the staff writes reaches a customer until a person at your shop taps Approve. Not an estimate, not a review reply, not a post, not a text. We have been asked more than once to add an automatic mode. The answer has been no every time, and it will keep being no.
Your name is on the building. It should be on the words too.
How we talk to you
The sentences we won't write.
Every one of these is a rule this website is actually held to. Pick a topic and see the version we refuse next to the version we ship.
What you'll hear everywhere else
"Our AI handles your customers automatically, 24/7, hands-free."
What we say instead
The AI drafts. A person at your shop taps Approve. Nothing with a price on it reaches a customer without that tap — and we would rather lose the sale than loosen it. The review request after a finished job is the one thing that goes on its own.
Because the first time a bot invents a price or promises a delivery date, it is your name on it, not ours.
The 8 who actually do the work
We gave them names and personnel files because that is genuinely how it feels to run a shop with them. Hover any one of them.
Where this goes next
Collision is where it started because collision is what we know best. But the shape of the problem — the owner is also the front desk, the estimator and the marketing department — is not special to body shops.
Every trade we take on gets its own playbook rather than a coat of paint on someone else's, and we would rather do that slowly and get the language right than claim ten industries by Tuesday.
Who it's for today →Talk to a person, not a funnel.
Twenty seconds gets you a demo built on your shop — and the person who texts you back has worked a shop floor.
Built for AI search · on every site we build
Built to be read by the machines your customers now ask.
People do not only type into a search box any more — they ask ChatGPT, Google, Gemini, Perplexity, Grok or Copilot, and an assistant can only repeat what a page actually says. So we build yours to be read: the answers rendered as plain text a crawler receives, real numbers instead of “contact us”, every AI crawler let in by name, and your own listings agreeing with each other. It is part of the build, not an add-on with a price on it.
And it is built on your own domain, in your own accounts — the part most businesses rent from somebody else. Owning it is the difference between running the marketing side of your business and being a passenger in it.
Do not get left behind by this. Be in front of it — and we walk you through the whole thing.
How we build for AI search — and what nobody can promise you →