The problem · every trade

A website nobody ever finds

A site can be live, look fine and still be invisible. What a search engine and an AI assistant are actually reading, and what we do on every build.

Fixed by Every website: from $1,195, paid once · every price

A woman searching on a laptop in the back of a camper van while her partner reads
Your customer is searching right now.

The short answer

What it looks like, and what it costs.

Being invisible is usually not a ranking problem, it is a reading problem. If the words a customer types are nowhere in your text, if the pages have no titles of their own, if the service you make your money on has no page at all, or if the whole thing is a picture of words, then there is nothing for a search engine to match and nothing for an assistant to quote. The fix is unglamorous: a page per thing you actually do, in the words your customers use, with the town named, the prices where you are willing to publish them, and the text served as text.

  • You can find the site by typing the business name, and no other way.
  • The service that pays the bills has no page of its own — it is a line on a list.
  • Every page shares one title, or the title is still the template’s.
  • Somebody built it years ago and nobody has added a word since.
  • An AI assistant asked about your trade in your town names four competitors and not you.

Before the pitch

What we won't claim

We cannot promise you a position, and anybody who does is selling you something they do not control. There is no rank to buy — an assistant composes its answer per question, per person. What we can promise is that everything on this page is checkable on your own domain in five minutes: open the source, read the titles, count the pages.

The fix

What changes, step by step.

Whose job it is: The Marketer

  1. A page for each thing you do, written in your words

    Not one services page with eight bullets. One page per service, each with what it is, what it costs where you will say so, and what you would refuse to do — which is the part nobody else writes and the part that gets quoted.

  2. The town named, and only the towns you cover

    Your area written down plainly, so somebody two counties away disqualifies themselves before they call rather than after.

  3. Served as text, not as a picture of text

    Every page renders its words on the server. You can read the whole page in view-source, which is exactly what a crawler and an assistant do.

  4. Then kept alive, weekly

    On Growth, the Marketer posts to the site and your Google profile every week. A site nobody has touched since it launched reads as abandoned to a person and to a crawler.

A drain cleaning website we built, on a laptop
Benchmark Drain & Sewer, a sample site we built: a page per service, in the customer's words, served as text.

Start here

See it on your own business first.

  1. Tell us the business name

    And a way to reach you. No card, no password.

  2. We hand-build a real home page for your business

    Free, in 12 to 48 hours.

  3. You look at it, then decide

    If you want the rest, we build it. If not, you owe nothing.

What fixes this one

Every website · from $1,195, paid once

Built into every website we make, at every size. Nothing here is a separate line item. It is how every site is built, on every plan, because a site built the other way is one we would have to apologize for.

No card, no password. Your details stay with us.

The price

Every price, before you talk to anybody.

A website starts at $1,195, paid once. The chat that answers comes with Starter and Growth.

Your website paid once · yours to keep

5-page website

The same build, just smaller

$1,195paid once

What comes with it
  • Five pages, built for your business
  • On your own domain, yours to keep
See the sites we build

10-page website

The same build, twice the pages

$1,895paid once

What comes with it
  • Ten pages, built for your business
  • On your own domain, yours to keep
See the sites we build

Complete custom build

From scratch, your way

$2,995paid once

What comes with it
  • Built from scratch around your business
  • On your own domain, yours to keep
How the custom build works

Your monthly package month to month

Mini

No bots

$49a month

First month free — billing starts 30 days after you sign

No chat, no staff, no marketing — add those any time.

What comes with it
  • Your website kept up: hosting, security updates and an SSL certificate
See the sites it keeps up

Starter

Starting with bots

$149a month

First month free — billing starts 30 days after you sign

Your Google listing and local directories set up, the chat answering, your marketing platform to post, answer reviews and see all your analytics in one place, and 15 minutes of work a month. Found, and answered.

No other bots — the rest of the staff is on Growth.

What comes with it
  • Everything in Mini: your website kept up, with hosting, security updates and SSL
  • Your Google Business Profile set up
  • Your local directory listings
  • The AI chat on your website, answering customers day and night
  • Every lead emailed to you
  • Your marketing platform: make posts to your website and your Google Business Profile, and answer your reviews, all from one place
  • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
  • One platform for your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
  • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.
Start here

Growth

Full bots

$249a month

First month free — billing starts 30 days after you sign

Everything in Starter, plus every bot for your trade, the reviews, the referral program and 30 minutes of work a month — answered and followed up.

What comes with it
  • Everything in Starter, plus:
  • Every bot on staff for your trade
  • Reviews watched, and a reply drafted for each one, for you to approve
  • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
  • The Ad Manager checks your Google Ads spend every morning, if you run ads
  • The referral program
  • The lead form, wired to you
  • The staff tools: scheduling, crew and documents
  • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.
See the chat it runs

Or have us do it all our team does the work

Platinum Service

Done for you

We do it all for you, because you just don't have any time.

$949a month

Month to month, like every package. We do the work every month. We don't promise rankings or results.

Want Google Ads too? Add it to this plan or any other.

See Platinum Service
  • Everything in Growth, plus:
  • We write and publish four posts a month on your Google Business Profile
  • Four articles a month written for your website and published on it
  • Ongoing local SEO work on your site and Google profile
  • Review management: we answer your Google reviews and ask your customers for new ones
  • We keep your site running and fix what breaks. It's monitored
  • Security updates and SSL, as on every plan
  • 45 minutes a month of website and Google Business Profile work (Growth has 30 minutes). It does not roll over to the next month.
  • A report every month, written by us
  • One platform for your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • Our own team does the work, with no middleman between you and the people doing it

Google Ads: Google Ads, set up and run for you: $249 a month to manage them, plus $299 once to set them up. Added to any plan: Mini, Starter, Growth or Platinum Service. Your ad budget is paid by you directly to Google, on your own card. Our $249 is only for managing it.

The website and the monthly package are priced separately. An extra page is $99–$129; we list it at $129. The sports team app is a separate quote.

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