Customer service

How do you ask customers for Google reviews without being awkward?

· By the Bots on Staff team · 4 min read

Bots on Staff news: how to ask customers for Google reviews without being awkward, with a one-sentence script.

The short answerAsk right after a happy moment, in one sentence, and make it a single tap: send the review link by text. Do not offer a reward, because Google's rules do not allow paying for reviews. Then reply to every review, good or bad, in your own words.

Pick the moment

The best time to ask is when the customer is smiling: the car is back, the roof is dry, the lawn looks like a golf course. Not three weeks later when they have forgotten your name and are mostly remembering the invoice.

The one-sentence script

"Glad we could help. If you have a minute, a Google review really helps a small shop like ours, and I will text you the link so it takes ten seconds." That is the whole script. No speech, no clipboard, no pleading.

Make it one tap

  1. Open your business profile on Google and copy your review link (Google calls it a link to ask for reviews).
  2. Save it in your phone's notes or as a text shortcut.
  3. Paste it into a text to the customer right after the job, with the sentence above.

What not to do

  • Do not offer a discount, a gift or a prize for a review. Google's policies prohibit incentivized reviews; check Google's current rules before you try anything creative.
  • Do not write reviews yourself or ask friends who were never customers to do it.
  • Do not argue with a bad review in public. Thank them, say what you will do about it, offer to talk offline, and leave it there.

Why replying matters

A reply shows the next customer that a real person is on the other end. Keep it short, use the customer's first name, and mention something specific about the job. Skip the copy-and-paste "Thank you for your feedback!" that sounds like a smoke detector.

Where Bots on Staff fits

Reviews and your website work as a pair. A customer who reads good reviews lands on your site, so the first screen should show your trade, your area and one clear way to call or send photos. Ask for a free home page and we will show you what that looks like for your shop.

Questions people ask

Is it allowed to ask customers for Google reviews?

Yes, asking is fine. Paying for or rewarding reviews is not. Read Google's current review policy for the details.

How soon after the job should I ask?

Soon, while the experience is fresh: the same day or the next day is a good rule of thumb.

What should I do about a bad review?

Reply calmly, say what you will do to put it right, and invite them to talk offline. Prospective customers read how you respond, not just what was said.

How many reviews do I need?

There is no magic number. A steady trickle of recent, honest reviews looks more trustworthy than a burst of them followed by silence.

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