The problem · every trade

The one-star that turned up at 11pm

A bad review sits at the top of your profile until somebody deals with it. What the research says about owner responses, and what we draft for you.

Fixed by Growth: $249/mo · every price

A man in a light-blue shirt, a hand on an open hood, explaining something to a woman holding a clipboard
A complaint is a conversation first.

The short answer

What it looks like, and what it costs.

Replying to a bad review is not about changing the reviewer’s mind — it is about what the next customer reads. In BrightLocal’s 2026 consumer survey, 37% of people named "the owner has responded to the review" as a factor when judging a business by its reviews, and 68% said they would only use a business rated four stars or better. A reply is the only part of a bad review you control.

  • A one-star from someone whose job you never even did.
  • A fair complaint you meant to answer and then a week passed.
  • Good jobs that never turned into reviews because nobody asked at the right moment.
  • A profile where the newest review is from eight months ago.

Before the pitch

What we won't claim

We will not tell you a reply removes a bad review or lifts your rating by some amount. It does neither. Survey evidence measures what people say influences them, not what wins the job — the honest claim is that a reply is visible to the next reader, and silence is too.

The fix

What changes, step by step.

Whose job it is: The Review Chaser

  1. It watches your Google profile

    A new review is noticed the day it lands, the bad ones included, instead of the week somebody happens to look.

  2. It drafts a reply to every review, including the bad ones

    Written in your voice, addressing the specific complaint rather than a template apology.

  3. You approve before anything is published

    Nothing goes onto your profile without your yes. A reply to an angry review is exactly the thing you want to read before it goes out.

The research

What the surveys actually say.

Every figure was read at its source, and each one says what it does not prove as well as what it does.

  • 37%

    of consumers name "the owner has responded to the review" as one of the factors that matters when they judge a business by its reviews.

    What it doesn't prove: It measures what people say influences them, not what they were observed to do. It does not say a reply wins the job.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

  • 68%

    of consumers say they will only use a business rated four stars or higher — up from 55% the previous year.

    What it doesn't prove: Stated intent in a survey. Real behavior is usually softer than stated intent; treat the direction as the finding, not the decimal.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

  • 44%

    of consumers say a review matters most if it was posted in the last month; 32% look for reviews from the past two weeks, up from 20% the year before.

    What it doesn't prove: Self-reported preference. It is the clearest published reason that review-gathering is ongoing work rather than a one-off, but it is not a measured effect on sales.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

  • 47%

    of consumers say they would not use a business with fewer than 20 reviews.

    What it doesn't prove: Self-reported. It is a reason to keep asking for reviews, not a promise about what any given count is worth.

    BrightLocal, Local Consumer Review Survey 2026 · verified 20 August 2026

Start here

See it on your own business first.

  1. Tell us the business name

    And a way to reach you. No card, no password.

  2. We hand-build a real home page for your business

    Free, in 12 to 48 hours.

  3. You look at it, then decide

    If you want the rest, we build it. If not, you owe nothing.

What fixes this one

Growth · $249/mo

Comes with Growth, every bot on staff, the same price for every trade. The cost here is not a line item — it is the jobs that never call because your newest review is stale or your rating sits under four stars.

No card, no password. Your details stay with us.

The price

Every price, before you talk to anybody.

A website starts at $1,195, paid once. The chat that answers comes with Starter and Growth.

Your website paid once · yours to keep

5-page website

The same build, just smaller

$1,195paid once

What comes with it
  • Five pages, built for your business
  • On your own domain, yours to keep
See the sites we build

10-page website

The same build, twice the pages

$1,895paid once

What comes with it
  • Ten pages, built for your business
  • On your own domain, yours to keep
See the sites we build

Complete custom build

From scratch, your way

$2,995paid once

What comes with it
  • Built from scratch around your business
  • On your own domain, yours to keep
How the custom build works

Your monthly package month to month

Mini

No bots

$49a month

First month free — billing starts 30 days after you sign

No chat, no staff, no marketing — add those any time.

What comes with it
  • Your website kept up: hosting, security updates and an SSL certificate
See the sites it keeps up

Starter

Starting with bots

$149a month

First month free — billing starts 30 days after you sign

Your Google listing and local directories set up, the chat answering, your marketing platform to post, answer reviews and see all your analytics in one place, and 15 minutes of work a month. Found, and answered.

No other bots — the rest of the staff is on Growth.

What comes with it
  • Everything in Mini: your website kept up, with hosting, security updates and SSL
  • Your Google Business Profile set up
  • Your local directory listings
  • The AI chat on your website, answering customers day and night
  • Every lead emailed to you
  • Your marketing platform: make posts to your website and your Google Business Profile, and answer your reviews, all from one place
  • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
  • One platform for your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
  • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.
Start here

Growth

Full bots

$249a month

First month free — billing starts 30 days after you sign

Everything in Starter, plus every bot for your trade, the reviews, the referral program and 30 minutes of work a month — answered and followed up.

What comes with it
  • Everything in Starter, plus:
  • Every bot on staff for your trade
  • Reviews watched, and a reply drafted for each one, for you to approve
  • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
  • The Ad Manager checks your Google Ads spend every morning, if you run ads
  • The referral program
  • The lead form, wired to you
  • The staff tools: scheduling, crew and documents
  • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.
See the chat it runs

Or have us do it all our team does the work

Platinum Service

Done for you

We do it all for you, because you just don't have any time.

$949a month

Month to month, like every package. We do the work every month. We don't promise rankings or results.

Want Google Ads too? Add it to this plan or any other.

See Platinum Service
  • Everything in Growth, plus:
  • We write and publish four posts a month on your Google Business Profile
  • Four articles a month written for your website and published on it
  • Ongoing local SEO work on your site and Google profile
  • Review management: we answer your Google reviews and ask your customers for new ones
  • We keep your site running and fix what breaks. It's monitored
  • Security updates and SSL, as on every plan
  • 45 minutes a month of website and Google Business Profile work (Growth has 30 minutes). It does not roll over to the next month.
  • A report every month, written by us
  • One platform for your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • Our own team does the work, with no middleman between you and the people doing it

Google Ads: Google Ads, set up and run for you: $249 a month to manage them, plus $299 once to set them up. Added to any plan: Mini, Starter, Growth or Platinum Service. Your ad budget is paid by you directly to Google, on your own card. Our $249 is only for managing it.

The website and the monthly package are priced separately. An extra page is $99–$129; we list it at $129. The sports team app is a separate quote.

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