Roofers · Google Ads
Roofing Google Ads management for roofers, run for you.
Roofing Google Ads put your company in front of the homeowner at the moment she types the word leak. We set the ads up and run them in an account in your name, and nothing begins until you say yes.
In short. Roofing Google Ads are paid ads that show when someone searches for a leak, a storm repair or a new roof. We set them up and run them for you. The account is yours, the budget goes to Google on your card, and nobody can promise how many calls they bring.
A stand-in roofer, drawn for this page. The ads aim at the homeowner searching for him.
Last reviewed
Six pieces of a roofing campaign, each aimed at a real search.
A homeowner with water on the ceiling and a homeowner comparing new roofs are two different people. The ads treat them that way.
Optional add-on
The leak search, kept on its own
Someone typing roof leak repair has water in the house right now. We write ads for that search, with a phone number she can tap, and keep them apart from the ads for people who are only comparing.
Optional add-on
The replacement search, written calmly
A homeowner weighing a new roof is not in a hurry, so her ad reads differently. It names the material you really install and your town, then sends her to a page with photos of your own finished roofs.
Optional add-on
Storm days, ready before the wind
Before storm season we prepare ads you can switch on when the weather turns, with wording you approved ahead of time. Nobody is typing in a panic while every roofer nearby does the same.
Optional add-on
Only the towns you serve
The ads show where your crew really works and stay out of the places it does not. Searches that have nothing to do with roofing go on a list of ones to skip, so budget is not spent on them.
Written into your website
A page to land on, not the home page
Each ad opens a page about that job: leak repair, replacement or storm damage. It shows your license, your photos and a call button, so she does not have to hunt for the next step.
Written into your website
Hours that match how you answer
Ads can run when someone is there to pick up, and the chat on your site takes the rest. A homeowner who writes at midnight still reaches you, with what she described already written down.
Questions roofers ask about Google Ads.
How much should a roofer spend on Google Ads?
It depends on your town and on how many roofers are paying for the same searches, so we do not invent a number. The budget is paid to Google by you, on your own card, and you can change it. Setup is $299 once and management is $249 a month.
Are Google Ads worth it for a roofing company?
Nobody can say before looking at your area. In some towns many roofers pay for leak searches; in others there is room. We set the ads up, you see the spend and the keywords every day, and you decide whether to keep going. We promise no calls.
What is the difference between Google Ads and roofing SEO?
Google Ads, formerly AdWords, is paid: your ad shows while the budget lasts and stops when it ends. SEO is the slower work of making your site and profile easy for Google to read. Both answer the same searches, in different ways.
Can a roofer run Google Ads only in storm season?
Yes. Ads can be paused and started again, so you may run them for the season and stop when it passes. Nothing starts or stops without your yes, and the account stays yours either way.
Four steps, and you see each one.
Nothing here happens behind your back. This is the order, from the first conversation to the daily look at what the ads did.
- Step
We set it up with you
We learn your towns, your materials and the hours you answer. We open or connect the Google Ads account in your name, write the ads and choose the searches. Setup is $299 once.
- Step
You say yes
You read every ad and the daily budget. You add your own card to Google yourself. Until you say yes, nothing runs and nothing is spent.
- Step
It runs, and we tend it
The ads start running. We watch which searches bring clicks, keep the ones that fit a roofer, block the ones that do not, and change the wording as the season changes.
- Step
You see it every day
The dashboard shows your spend, your clicks and your keywords each day, or across any dates you choose. It is your account, so you can pause the ads whenever you like.
What nobody can promise, and what we do.
Google Ads are sold with loud promises. Here is what we will not say about roofing ads, and what we do instead.
No promised calls or jobs
We cannot promise calls, leads, jobs, a ranking or a return, and nobody honest can. A click is not a customer. We set the ads up, tend them and show you what happened.
The budget goes to Google
Your ad budget is paid to Google directly, on your own card. Our monthly fee covers managing the ads only, and we never hold the money you give Google.
The account is yours
The Google Ads account stays in your name, with you as the owner. If you ever stop working with us, the account, its history and its keywords stay with you.
Nothing starts without your yes
You approve the ads and the budget first, and you can pause or stop whenever you say. We do not turn on a campaign, raise a budget or add an area on our own.
See your own company's home page before you pay anything.
- Tell us the company nameAnd a way to reach you. No card, no password.
- We hand-build itIn 12 to 48 hours, with the website chat on it.
- You look at it, then decideIf you want the rest, we build it. If not, you owe nothing.
Or call (656) 236-2374 · Monday–Friday, 9–5 ET
Your trade: Roofing
Straight answers.
What are Google Ads for a roofer?
They are paid ads that appear with the search results when someone looks for something like roof leak repair. You pay Google when a person clicks. We set up the ads, the searches and the page they open, and we run the account for you.
Will the ads run in my own Google account?
Yes. The account is opened in your name or connected to the one you have, and you are the owner. We work inside it with the access you give us. If you stop working with us, the account stays with you.
Who pays Google for the clicks?
You do, directly, on your own card. That budget never passes through us. Our monthly fee is only for managing the ads, and the amount you spend with Google is yours to set and to change.
Can I see what the ads are doing?
Yes. The dashboard shows your spend, your clicks and your keywords each day, or across any range of dates you pick. It arrives daily, and it comes from your own account, not from a report we write for you.
Do you promise that the ads will bring calls?
No. Nobody can promise calls, jobs, a place in the results or a return from ads, and we do not. We promise the work: the setup, the tending and the daily view. Whether a homeowner calls is up to her and to the weather.
Which roofing searches can the ads aim at?
Leak repair, roof replacement, storm damage, and the materials you really install, in the towns you really serve. We leave out searches that are not roofing work. You approve the list before any ad is switched on.
Do I need a website for roofing ads?
An ad needs somewhere to send the homeowner. We can build a page for each kind of job on your roofing website, with your license, your photos and a way to reach you, so the ad opens something that matches what she searched for.
Is Google Ads required with my plan?
No. It is an optional add-on. Your website and the rest of your plan work without it, and you can add the ads later, or never. Nothing is turned on, and no money is spent, until you say yes.
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