Website development for trade businesses

Websites that answer your customers.

A site written for your trade and your town, with a chat that asks your customer the right first question. Yours to keep.

Website only from $995 + $49/mo · with the chat from $1,695 + $249/mo · every price

The chat

It asks what your trade asks first.

Each demo's chat opens in its own trade's words. These are its real first questions.

  • Roofing

    “What is happening with the roof?”

    • A leak
    • Storm damage
    • Someone told me I need a new roof

    On its front page: “Is this leak going to get worse tonight?”

  • Drain cleaning

    “What is it doing?”

    • Something is backing up right now
    • One drain is slow
    • It keeps coming back

    On its front page: “Is it one drain, or the whole house?”

  • Garage door repair

    Tap “My door won’t open” and it asks

    “Is a car shut inside?”

    • Yes, and I need it out
    • No, the door is stuck open
  • Pool service & repair

    “What is the pool doing?”

    • It has gone green or cloudy
    • Equipment noise or a fault
    • Losing water
  • Pressure washing

    “What needs cleaning?”

    • The roof has black streaks
    • The house or siding
    • Driveway, path or pavers
  • Auto detailing

    “What does the car need?”

    • Swirls and scratches in the paint
    • A new car I want protected
    • A lease return next week

Scripted demonstrations: nothing typed into them is sent. On your site, the enquiry reaches you as a request and a person confirms. It never books, prices or diagnoses over chat.

The build

Your trade, your town, your name on it.

A drain and sewer company's home page we built, on a laptop
Your trade, your town, your voice. Written for your services and the towns you work in, with your photos, not stock copy with a logo dropped in. Shown: Benchmark Drain & Sewer, a sample business.
A pool service website we built, on a phone
Fast on a phone, because that is where your customer is standing when they find you.
  • Found by Google and AI assistants. Pages named for what people search, with the answers in plain text a crawler can read. How
  • Keep your WordPress if you like it. We work it in instead of replacing it.
  • Yours to keep — the site, the domain, the lot.

The price

Every price, before you talk to anybody.

A website on its own starts at $995. The chat that answers comes with Growth and the Full System.

Mini

5 pages · no bots

$995setup

$49/mo

First month free — billing starts 30 days after you sign

No chat, no staff, no marketing — add those any time.

What comes with it
  • A website built for your business, on your own domain
  • Hosting, security updates and an SSL certificate
  • Yours to keep — the site, the domain, the lot
See the sites it builds

Starter

5 pages · no bots

$995setup

$149/mo

First month free — billing starts 30 days after you sign

Your Google listing and your local directories set up. Found, not just built.

What comes with it
  • A website built for your business, on your own domain
  • Your Google Business Profile set up
  • Your local directory listings
  • Hosting
  • Security updates
  • An SSL certificate, so the padlock is there
Start here

Growth

10 pages + the chat

$1,695setup

$249/mo

First month free — billing starts 30 days after you sign

Ten pages and the chat that takes Saturday night, answered and followed up.

What comes with it
  • A website built for your business, on your own domain
  • Your Google Business Profile set up
  • Your local directory listings
  • Hosting
  • Security updates
  • An SSL certificate, so the padlock is there
  • The AI chat, answering on the site around the clock
  • Every enquiry captured and sent to you as a lead
  • Reviews watched, and a reply drafted for each one
  • One content change a month, up to 30 minutes
See the chat it adds

Full System

The heavy build

$2,995setup

$299/mo

First month free — billing starts 30 days after you sign

Every bot for your trade and the referral program, one price for every trade.

Auto body shops: add the photo estimator and estimate scrubber, $50/mo.

What comes with it
  • Everything in Growth
  • Every bot on staff for your trade
  • The referral program
  • The lead form, wired to you
  • One hour a month of website and Google Business Profile work
  • It does not roll over to the next month.
  • Auto body shops only: the photo estimator, the estimate scrubber and the Quoter who drafts the estimates, +$50/mo
See the Full System

Extra pages $99–$129 (listed at $129). Custom builds and the sports team app are a separate quote.

The part nobody publishes

What you own, and how you leave.

The domain

It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill.

Your Google Business Profile

You are the primary owner. We are a manager on it, and you can remove us without asking anybody.

The website

Yours to keep, and it stays up. The management system and the marketing platform are the parts that switch off with the service.

Getting out

Thirty days’ notice, any time. The setup is paid once, however you pay it, so it is month to month from the very first day — no minimum, unless you choose two months free in exchange for a year.

Territory

One company per area.

We build for one company in your trade, in your part of town — not four. Your trade, your area; never the whole metro. When yours is taken, it’s taken.

Real work

Sites we built for real businesses.

  • The front page of Zen Pizza, the website we built for them

    Zen Pizza

    Restaurant · New York style pizza · Port Orange, FL

    Every price on the menu, filterable without a script — and an order helper that builds the list you read down the phone.

    Built and finished; live at a preview address until the domain moves.

    Open the real site
  • The front page of Jose's Landscaping, the website we built for them

    Jose's Landscaping

    Landscaping & yard care · Scappoose & St Helens, OR

    Fifteen pages, a job log and a seasonal-notes section — a service business that posts like one.

    Open the real site
  • The front page of Thao Auto Repair, the website we built for them

    Thao Auto Repair

    Auto repair & auto body · North Park, San Diego, CA

    Twenty-four pages built around the repair order — the codes pulled, and a brake job declined.

    Built and finished; the domain cutover is waiting on the shop owner.

    Open the real site

Everything we have built

Start here

See yours before you pay anything.

  1. Tell us the business name

    And a way to reach you. No card, no password.

  2. We hand-build a real home page for your business

    Free, in one to two full business days.

  3. You look at it, then decide

    If you want the rest, we build it. If not, you owe nothing.

A roofing company's home page we built, on a phone
A hand-built home page: Halyard Roofing, a sample business.

No card, no password. Your details stay with us.

Questions

Straight answers.

What does a website cost?

A website on its own is $995 to set up and $49 a month. With the chat answering and every enquiry sent to you, Growth is $1,695 and $249 a month. The Full System is $2,995 and $299 a month. Every price is on this page.

How long does it take?

First we hand-build a real home page for your business, free, in one to two full business days. You look at it before any money moves, and the rest of the build is planned with you from there.

Do I own it?

Yes. The website is yours to keep, on your own domain. The management system and the marketing platform switch off with the service. The domain: It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill.

I already have a website. Do I start over?

Not if you like it. We work a WordPress site you already have into the build instead of replacing it. If it is holding you back, we rebuild it.

Will it work for my trade?

There is a finished demonstration site above for each of 14 trades, from roofing to pool service, each with a chat written in that trade's words. We have also built for a pizzeria and a landscaper. If yours is not listed, ask.

What can the chat do, and what can't it?

It asks your customer the questions your trade asks first and takes their name and number, around the clock. It does not book, price or diagnose over chat: the enquiry reaches you as a request, and a person confirms. Photo estimates are for auto body only. The chat comes with Growth and the Full System, not the website-only plans.

Want just the website, nothing else? Website design from $995