Law firms · marketing
Law firm marketing company the firm reads before anyone else does.
A law firm's marketing has to be accurate, quiet and approved. We set up the places people look for a firm, keep them current, and give each one a clear next step: a person at the firm who replies. Nothing goes live, and nothing is posted, until the firm says yes.
The firm reads and approves everything before it goes out.
Last reviewed
Six places, and the firm approves each.
A person choosing a lawyer reads the Business Profile, the reviews, the practice pages and sometimes an advertisement. Rules differ by state, so the firm decides what is used in each place.
Platinum Service
Business Profile posts
A steady, accurate profile reads as a firm that is open and paying attention. Platinum Service includes Business Profile posts: a new practice page, a change of hours, a notice for the community. Drafted for the firm and approved by the firm first. Never statements about outcomes.
Platinum Service
Asking for reviews, if the firm chooses
Reviews are one way a stranger learns about a firm. Platinum Service includes asking customers for reviews. For a law firm, the firm decides whether, when and how to ask, since rules differ by state, and the client decides what to write. We never write reviews or endorsements.
Platinum Service
Review replies that reveal nothing
Platinum Service includes answering Google reviews. A reply never reveals client information, including whether the person was a client at all. Replies are short and courteous, drafted for the firm to approve. Some firms choose not to reply, and that is the firm's call.
We can build it
Plain-language practice pages
A steady set of pages that answer, in plain words, what a worried person asks: what happens at a first hearing, what a notice means, whom to contact. Written for the firm and read by the firm, published when the firm says. We can add pages over time.
Optional add-on
Google Ads, if the firm wants them
Rules for lawyer advertising vary and the firm is responsible for its own. Ads are optional, run in an account in the firm's name with the spend and keywords visible to the firm. The firm approves the wording of every ad. Nothing starts without a yes.
Written into your website
A website chat that hands over the request
The chat on the site asks the first question, then hands the request to a person at the firm, who replies. It never gives legal advice. It answers day and night, so a person writing at midnight is not left looking at a closed office.
Four steps, and a person at the firm answers.
Marketing for a firm only counts if the person can reach someone without friction, and if the firm stays in control of what is said. This is how the website supports that.
- Step
A person finds the firm
On Google, in Maps, or in an assistant's short answer. She sees the firm's name, the practice areas it handles, the city and a phone number, all kept accurate.
- Step
She reads a plain page
A practice page or a plain-language answer, approved by the firm. It describes what the firm handles and what to expect in general terms. It does not give advice for her situation, and it does not describe how any matter ended.
- Step
She asks the first question
In the chat on the site, or by phone. The chat asks the first question and hands the request to the firm. Nothing in it is legal advice, and it does not say what her matter is worth.
- Step
A person at the firm replies
The request reaches the firm, and a person there reads it and replies. What happens next is between the firm and the person. We are not part of that conversation.
What we do not do, so the firm can trust what we do.
Marketing for lawyers has rules, and some offers are simply not ours to make. These are the ones we will not.
Promise anything about a matter
We do not write statements about how a matter ended, claims about what the firm can do for a person, or any promise about calls or new clients. We set the work up, run it, and show the firm the numbers that are its own.
Write reviews or endorsements
Never. A review that is not from a real client is a risk to the firm and to its profile. We can ask for reviews if the firm chooses, and we draft replies that reveal nothing about any client.
Share fees or pay for clients
We run no referral-fee or fee-sharing programs and do not pay anyone for sending a person to the firm. Marketing is the website, the profile, the pages and, if the firm chooses, ads.
Publish anything the firm has not read
Every page, post and reply sits for the firm's approval before it goes live, and ads run only in an account in the firm's name. Rules differ by state. The firm decides what it may say, and we do not decide that for it.
See your own firm's home page before you pay anything.
- Tell us the firm nameAnd a way to reach you. No card, no password.
- We hand-build itIn 12 to 48 hours, with the website chat on it.
- You look at it, then decideIf you want the rest, we build it. If not, you owe nothing.
Or call (656) 236-2374 · Monday–Friday, 9–5 ET
Straight answers.
How do law firms get new clients online?
Mostly by being found when someone searches a practice area and a city, by an accurate Business Profile, by clear practice pages, and by referrals from people who know the firm. For the search side, we set up the site and profile, draft posts and review replies for approval, and run Google Ads if the firm asks for them. We promise no number of new clients.
Can a law firm ask clients for reviews?
That depends on the state and on the firm's own judgment, so the firm decides whether, when and how to ask. Platinum Service includes asking customers for reviews, and nothing is sent without the firm's approval. The client chooses what to write. We never write, buy or trade reviews, and we never write an endorsement.
How should a firm reply to an online review without breaking confidentiality?
A reply should reveal nothing about any client, not the matter, not the details, and not even whether the reviewer was a client. A short, courteous reply that says the firm cannot discuss anything publicly is common. We draft replies that way, and the firm reads and approves each one. Some firms choose not to reply.
Does the website chat give legal advice?
No. The chat asks the first question and hands the request to a person at the firm, who replies. It does not tell anyone what the law says, what her options are or what a matter is worth. If a person asks for that, the chat directs her to the firm.
Should a law firm run Google Ads?
It depends on how many people search for the firm's practice areas near it, on the rules in its state, and on the firm's own judgment. We make no promise about the outcome. Ads are an optional add-on, run in an account in the firm's name, with spend and keywords visible, and the firm approves the wording of every ad.
Do you share fees or pay referral fees for clients?
No. We run no referral-fee or fee-sharing programs and do not pay anyone for sending a person to the firm. Marketing here means the website, the Business Profile, the review process the firm chooses and, if the firm wants them, Google Ads. All of it is approved by the firm.
Who approves what is posted?
The firm does, every time. Pages, Business Profile posts and review replies are drafted for the firm's voice and wait for approval before they go live. Ads are written by us only as drafts, and no ad runs without the firm's yes. The firm remains responsible for its own advertising, and we do not decide what it may say.
What kind of content should a law firm publish?
Plain-language pages that answer what a worried person asks: what a term means, what generally happens at a stage, whom to contact, where the courts are. Not advice for any person's situation, and nothing about how a matter ended. We can add pages over time, written for the firm and published when the firm says.
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