Law firms · Google Ads
Law firm PPC and Google Ads management approved by the firm, run for you.
Law firm Google Ads show your practice when someone in your city searches for a lawyer in your field. We set them up and run them in an account in the firm's name, and a person at the firm approves every ad before it runs.
In short. Law firm Google Ads are paid ads that appear when someone searches for a lawyer in a practice area and a city. We set them up and run them. A person at your firm approves every ad, the account and card are the firm's, and no ad promises a result.
A stand-in attorney, drawn for this page. Every ad is read by a person at the firm before it runs.
Last reviewed
Six pieces of a firm's campaign, each one read by a lawyer first.
A person searching for a lawyer is usually worried and wants a plain answer about who you are and what you handle. The ads say that and nothing more.
Optional add-on
One practice area at a time
Personal injury, family law, criminal defense and estate planning are different searches from different people. Each area gets its own ads and its own page, never one vague ad about legal help for everyone.
Optional add-on
Your city, and only your city
The ads are aimed at the cities and counties where the firm has an office and its lawyers are licensed to practice. Searches from places the firm cannot serve are left out.
Approved by the firm
Ads that describe, never promise
The wording says what the firm handles and where. It does not promise a win, a sum or a case. A person at the firm reads and approves each ad before it runs, and can change any word.
Optional add-on
Searches that are not a client
Someone looking for forms, a law school, a job or another kind of law is not a client. Those searches go on a list of ones to skip, so the firm's budget is not spent on them.
Written into your website
A page that matches the ad
Each ad opens the page for that practice area, with the attorneys, the office and how to reach the firm. A plain line on the page can say it offers general information and not legal advice.
Written into your website
A first contact that stays in its lane
The form and the chat on the page take a name, a number and a short description, and the firm decides what happens next. The chat gives no advice and no opinion on anyone's case.
Questions law firms ask about Google Ads.
How much should a law firm spend on Google Ads?
It depends on your city and on how many firms are paying for the same searches in your field, so we do not invent a figure. The budget is paid to Google by the firm, on its own card. Setup is $299 once and management is $249 a month.
Are lawyers allowed to advertise on Google?
Lawyers advertise in every state, but each state bar sets rules on what an ad may say. We are not your lawyers and give no legal advice, so a person at the firm approves every ad, and the firm answers for its own compliance.
What is the difference between Google Ads and law firm SEO?
Google Ads, formerly AdWords, is paid: the ad shows while the budget lasts and stops when it ends. SEO is the slower work of making the firm's site and profile easy to read. Many firms use one, the other, or both.
Can the ads aim at one practice area?
Yes. Each practice area can have its own ads, its own city list and its own page, and each can be paused alone. If the firm stops taking a type of case, the ads for it can be switched off the same day.
Four steps, and the firm decides each one.
A firm answers for what it publishes. So the order is built around approval: nothing is written for the firm to find out about later.
- Step
We set it up with the firm
We learn the practice areas, the offices and the cities. We open or connect the Google Ads account in the firm's name and draft the ads and the searches. Setup is $299 once.
- Step
A person at the firm approves
A lawyer or the firm's marketing contact reads each ad, the city list and the daily budget, and changes what needs changing. The firm adds its own card to Google. Nothing runs until the firm says yes.
- Step
It runs, and we tend it
The ads start running. We watch which searches bring clicks, block the ones that are not clients, and bring any new wording to the firm for approval before it is used.
- Step
The firm sees it every day
The dashboard shows the spend, the clicks and the keywords each day, or across any dates the firm picks. It is the firm's account, so the firm can pause any ad at any time.
What nobody can promise, and what we do.
Legal advertising is held to a stricter standard than most. Here is what we will not do, and what we do instead.
No result, no case, no return
We promise no result for any client, no number of cases and no ranking. Nobody can. We set the ads up, tend them and show the firm what its own account recorded.
No legal advice from us
We are not a law firm. Our ads and the chat on the page give no legal advice and no view on a case. A person at the firm approves every ad, and the firm answers for its own advertising rules.
The budget goes to Google
The firm pays its ad budget to Google directly, on its own card. Our monthly fee covers managing the ads, and the account stays in the firm's name for good.
Nothing starts without the firm's yes
The firm approves the ads, the cities and the budget first, and can pause or stop whenever it likes. We do not publish an ad, add an area or raise a budget on our own.
See your own firm's home page before you pay anything.
- Tell us the firm nameAnd a way to reach you. No card, no password.
- We hand-build itIn 12 to 48 hours, with the website chat on it.
- You look at it, then decideIf you want the rest, we build it. If not, you owe nothing.
Or call (656) 236-2374 · Monday–Friday, 9–5 ET
Straight answers.
What are Google Ads for a law firm?
They are paid ads that appear with the search results when someone looks for a lawyer in a practice area and a city. The firm pays Google when a person clicks. We set up the ads, the searches and the page they open, and we run the account.
Who approves the ads?
A person at the firm: a lawyer or the contact the firm names. They read every ad, the city list and the budget before anything runs, and again whenever the wording changes. We do not publish an ad the firm has not approved.
Do the ads mention past cases or results?
We do not write ads that promise a result or lean on past outcomes. If the firm wants to say anything of that kind, that is the firm's decision, made against its own state bar's rules, and not something we add for it.
Whose Google account is it?
The firm's. The account is opened in the firm's name or connected to the one it already has, with the firm as owner. We work inside it with the access the firm gives us, and it stays with the firm if we part ways.
Who pays Google for the clicks?
The firm does, directly, on its own card. The budget never passes through us. Our monthly fee is only for managing the ads, and the firm sets the amount it spends with Google and can change it.
Can the firm see what the ads are doing?
Yes. The dashboard shows the spend, the clicks and the keywords each day, or across any dates the firm picks. It arrives daily and comes from the firm's own account, not from a summary we write for the firm.
What does the chat on the page do?
It asks a person's name, number and a short description of what happened, and passes it to the firm. It gives no legal advice, offers no opinion on a case and promises no outcome. The firm decides whether and how to reply.
Are the ads required with my plan?
No. Google Ads is an optional add-on. The website and the rest of the plan work without it, and the firm can add the ads later or never. Nothing is turned on until the firm says yes.
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