Law firms · SEO and rankings
Law firm SEO company: clear pages for people who need to find you.
A person looking for a lawyer is often worried and short of time. She searches a practice area and a city, or asks an assistant who to call. We set up your firm's website and Business Profile so the facts are accurate and clear. The firm approves every page.
She searches a practice area and a city. Is your firm clear?
Last reviewed
Six things a search reads, set up for your firm.
None of it is a trick. It is the plain work of stating, in the places Google and the AI assistants read, who the firm is, what it handles and where. The firm reads and approves every page before it goes live.
Written into your website
A page for each practice area
Only the practice areas the firm really handles, each on its own page with its own title, written in plain language with the city named. A search for family law in your town lands on a page about family law, not on a general home page.
Written into your website
A page for each attorney
Name, photo, the practice areas, the courts and the person's own account of their background. Each attorney reads and approves their own page. A person deciding whom to call wants to know who she would be speaking with.
Written into your website
The towns and courts you serve
The cities and counties where the firm really works and the courts where it appears, written plainly. Not a list of every town in the state. A firm that names where it practices is easier for a search, and for a person, to place.
Written into your website
A clear way to reach a person
A phone number a tap away, an address, hours, and a contact form that goes to a person at the firm. The website chat asks the first question and hands the request over. It never gives legal advice, and nobody reaches a dead end.
We work on it with the access you give us
Your Google Business Profile
The firm's name, address, phone, categories and hours the same as on the website, and corrected when something changes. Accuracy is most of the work, because a wrong number or an old address costs a worried person her patience. It stays the firm's profile, in the firm's name.
Written into your website
Plain-language answers, in a form assistants read
The firm, its attorneys and its practice pages written into the site in the form Google and AI assistants read, with the plain questions a worried person asks, answered in words she can follow. The firm approves each answer. An assistant asked whom to call has the firm's own facts.
Four searches, four places a firm can be read.
A person in a hurry, a person comparing and a person asking a quiet question at midnight are not the same reader. Each looks at something different, which is why one page or one profile is never enough.
- Step
“Family lawyer near me”
Typed on a phone, often with some urgency. Maps and the local listings read the Business Profile: the categories, the address, the hours, the phone number and how recently it was kept up. If any of it is wrong, the person moves to the next firm.
- Step
“Estate planning attorney” plus the city
A normal search reads the website: a page for that practice area, the city named, the attorneys who handle it, and a way to reach a person. The title and description say what the page is, in the words she searched.
- Step
“What happens at a first hearing?”
Many people begin with a question, not a search for a lawyer. A plain-language page that answers it, written for a worried reader and approved by the firm, is how a person first meets the firm. We write nothing that gives advice for her situation.
- Step
“Who should I call about this?”
A person asking an AI assistant gets a short answer built from what it can read about firms near her. The same facts everywhere, clear practice pages and honest answers to common questions give it something to say about yours.
What nobody can promise, and what we leave to the firm.
Read this part before the rest. Lawyer advertising is a field with rules, and a few promises are never ours to make.
A rank for a practice area
Google decides who appears first for a search like a practice area and a city, and it changes how it decides. Anyone who sells a firm a fixed place is selling something they do not control. We do not.
A timetable
A new page takes time to be read and trusted, so we name no date. We will tell the firm what we changed and when, so the firm can see it.
Deciding what the rules allow
Rules for lawyer advertising differ from state to state, and the firm is responsible for its own compliance. The firm reads and approves every page and every post before it goes live. We do not tell a firm what its state permits.
What we do not write
We do not write statements about how a matter ended, claims about what the firm can do for a person, or client reviews. The pages describe the firm, its attorneys, its practice areas and where it works.
See your own firm's home page before you pay anything.
- Tell us the firm nameAnd a way to reach you. No card, no password.
- We hand-build itIn 12 to 48 hours, with the website chat on it.
- You look at it, then decideIf you want the rest, we build it. If not, you owe nothing.
Or call (656) 236-2374 · Monday–Friday, 9–5 ET
Straight answers.
Do law firms need SEO?
If people find lawyers by searching, yes. Someone with a legal problem searches a practice area and a city, or asks an assistant, and looks at the first few firms she sees. SEO is the plain work of describing the firm accurately where Google, Maps and assistants read. It does not promise a position, and the firm approves every page.
How do people choose a lawyer online?
Usually by whether the firm handles their kind of matter, where it is, how easy it is to reach, and whether the page reads as a real firm with real attorneys. Many also ask someone they know. A clear website and an accurate profile cannot change that, but they decide whether the firm looks credible when it is compared.
Do I need a separate page for each practice area?
A search for a specific kind of law is answered better by a page about that kind of law. One general page listing everything makes Google guess. We write a page for each area the firm really handles, in plain language, with the city named, and nothing the firm does not handle.
Do attorney bio pages matter for search?
They matter to the person reading. Someone deciding whom to call wants to see the people behind the name: the practice areas, the courts, the background in the attorney's own words. A bio page is also a clear fact about the firm for a search or an assistant to read. Each attorney approves their own page.
Can you put my law firm first in Google?
No, and nobody honest can. Google decides who appears first and changes how it decides. We build everything that is the firm's to build: its Business Profile, a page for each practice area and attorney, the towns and courts named, the markup, and clear answers. That makes the firm easy to find. It does not buy a position.
Can an AI assistant recommend my firm?
Assistants answer from what they can read about firms near the asker. We cannot make one name your firm, and we do not claim to. We make sure what it can read is accurate: the same facts everywhere, a page for each practice area, the towns and courts, and plain answers the firm has approved.
How do you handle the state bar's advertising rules?
The firm is responsible for its own compliance, and rules differ by state. We do not decide what a firm may say. The firm reads and approves every page and post before it goes live, and we do not write claims about how matters ended, promises or client reviews. If a rule means a page should change, the firm says so and we change it.
What do you need from the firm to get started?
The practice areas the firm really handles, each attorney's own description of their background, the cities and courts it serves, a photo of each attorney, and access to the Business Profile. We write the pages in the firm's words, and the firm reads and approves each one before it is published.
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