A screened pool enclosure at sunset, looking out across a canal to palms and neighbouring homes

Website design · Screen enclosures & lanais

Screen enclosure websites for pool cage contractors.

We build screen enclosure websites for pool cage and lanai contractors, with rescreens, repairs and new cages on pages of their own. The chat asks what is damaged, a bent frame, a torn panel or a whole rescreen, and takes photos and the address.

Website from $1,195, paid once · the chat and your leads from $149/mo (Starter)

The chat

It asks the first question you would.

The Latitude Screen & Rail chat, word for word: its opening question and its first buttons.

  • Screen enclosures & lanais

    “What is going on with your cage?”

    • The frame is bent or leaning
    • A torn panel or two
    • The whole cage needs rescreening

    On its front page: “Storm damage? We check the frame first”

A scripted demonstration: nothing typed into it is sent. On your site, the enquiry reaches you as a request and a person confirms. Nothing is priced, promised or diagnosed over chat.

Start here

See your own screen enclosure site before you pay anything.

  1. Tell us the business name

    And a way to reach you. No card, no password.

  2. We hand-build a real home page for your business

    Free, in 12 to 48 hours.

  3. You look at it, then decide

    If you want the rest, we build it. If not, you owe nothing.

Latitude Screen & Rail's home page, on a phone
A hand-built home page: Latitude Screen & Rail, a sample business.

Your trade: Screen enclosures & lanais

No card, no password. Your details stay with us.

The staff

What it does for screen enclosure & pool cage contractors.

Every pool, patio and lanai in Florida is either a customer or a candidate, and a new cage or a full rescreen is a serious ticket. Which is exactly why the inquiry you answer on Thursday evening and the one you answer on Monday are not the same inquiry. After a storm it is worse: the messages do not stop, and the jobs go to whoever gets a number out first.

Example · an illustration, not a real customer
A hurricane band comes through overnight and by 7am there are nineteen messages on the website. The chat answered every one of them, asked what was damaged, and sorted them into what sounds like a rescreen and what sounds like a rebuild — so you spend the morning pricing instead of reading.
  • The Receptionist answers your website chat at 9pm and after a storm, and takes what is damaged, the address and the callback number while you are still on a ladder.
  • Its first question sorts the job — a bent frame, a torn panel or two, or a whole rescreen — so you know which enquiries you can price quickly and which need a visit.
  • On Growth, the Review Bot drafts a reply to every Google review and the Writer drafts your Google Business Profile posts, for you to approve. Enclosure work is chosen locally, off reviews and photos of your own jobs.
  • The Ad Manager checks the account every morning and puts cost per lead next to the leads themselves, so you stop paying for ads on faith.
  • A website that shows your work and answers when you cannot.

The price

Every price, before you talk to anybody.

A website starts at $1,195, paid once. The monthly package is separate. For screen enclosure & pool cage contractors, the chat that answers comes with Starter, and every bot with Growth.

Your website paid once · yours to keep

  • 5-page website

    The same build, just smaller

    $1,195paid once

    What comes with it
    • Five pages, built for your business
    • On your own domain, yours to keep
    See the sites we build
  • 10-page website

    The same build, twice the pages

    $1,895paid once

    What comes with it
    • Ten pages, built for your business
    • On your own domain, yours to keep
    See the sites we build
  • Complete custom build

    From scratch, your way

    $2,995paid once

    What comes with it
    • Built from scratch around your business
    • On your own domain, yours to keep
    How the custom build works

Your monthly package month to monthFirst month free — billing starts 30 days after you sign

  • Mini

    No bots

    $49a month

    No chat, no staff, no marketing — add those any time.

    What comes with it
    • Your website kept up: hosting, security updates and an SSL certificate
    See the sites it keeps up
  • Start here

    Starter

    Starting with bots

    $149a month

    Your Google listing and local directories set up, the chat answering, your marketing platform to post, answer reviews and see all your analytics in one place, and 15 minutes of work a month. Found, and answered.

    No other bots — the rest of the staff is on Growth.

    What comes with it
    • Everything in Mini: your website kept up, with hosting, security updates and SSL
    • Your Google Business Profile set up
    • Your local directory listings
    • The AI chat on your website, answering customers day and night
    • Every lead emailed to you
    • Your marketing platform: make posts to your website and your Google Business Profile, and answer your reviews, all from one place
    • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
    • One platform with all your reporting and analytics: your AI analytics, Google Analytics and Maps analytics, your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
    • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
    • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.
    See Starter
  • Growth

    Full bots

    $249a month

    Everything in Starter, plus every bot for your trade, the reviews, the referral program and 30 minutes of work a month — answered and followed up.

    What comes with it
    • Everything in Starter, plus:
    • Every bot on staff for your trade
    • Reviews watched, and a reply drafted for each one, for you to approve
    • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
    • The Ad Manager checks your Google Ads spend every morning, if you run ads
    • The referral program
    • The lead form, wired to you
    • The staff tools: scheduling, crew, documents and the repair helper
    • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.
    See the chat it runs
  • Add to any plan

    Google Ads, set up and run for you

    $249/mo + $299 once to set up

    Added to any plan: Mini, Starter, Growth or Platinum Service.

  • Or have us do it all · Done for you

    Platinum Service

    $949/mo

    We do it all for you, because you just don't have any time.

    What comes with it
    • Everything in Growth, plus:
    • We write and publish four posts a month on your Google Business Profile
    • Four articles a month written for your website and published on it
    • Ongoing local SEO work on your site and Google profile
    • Review management: we answer your Google reviews and ask your customers for new ones
    • We keep your site running and fix what breaks. It's checked every hour
    • Security updates and SSL, as on every plan
    • One hour a month of website and Google Business Profile work (Growth has 30 minutes). It does not roll over to the next month.
    • A report every month, written by us
    • One platform with all your reporting and analytics: your AI analytics, Google Analytics and Maps analytics, your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
    • Our own team does the work, with no middleman between you and the people doing it

The website and the monthly package are priced separately. Month to month, every package. An extra page is $99–$129; we list it at $129. Google Ads: Your ad budget is paid by you directly to Google, on your own card. Our $249 is only for managing it. Platinum Service: We do the work every month. We don't promise rankings or results. The sports team app is a separate quote. Every detail on the pricing page

Screen enclosure website design

What should a screen enclosure website include?

A screen enclosure website should use the words Florida homeowners search with (pool cage, birdcage, lanai), keep rescreens, repairs and new enclosures on separate pages, and let a customer send photos and an address at any hour. Prices come from a person, because a new enclosure is a measured job.

  1. Rescreen, repair and new cage kept separate

    A torn panel, a full rescreen and a new enclosure are different tickets with different questions. Each gets a page, and the chat's first question sorts the enquiry so you know which ones need a visit.

  2. Photos and the address, first

    After a storm the messages do not stop. The chat takes photos of the damage and the address while you are on a ladder, so you spend the morning pricing instead of reading.

  3. Honest about price, permits and your licence

    A repair can be priced from photos by a person, but a new cage is a measured job, so nothing is priced over chat. Florida requires a contractor's licence number in advertising (s. 489.119); the number on your pages is the one you give us, never one we invent.

Open the screen enclosure demo siteEvery pricePool service & repair websitesPressure washing websitesAll 26 finished websites →

Questions

Straight answers.

What does the chat ask after a storm?

What is damaged, a bent frame, a torn panel or a whole rescreen, plus photos and the address. You price a repair, and a new cage is a measured job; nothing is priced over chat.

Do you use the words pool cage and lanai, or only screen enclosure?

All of them. Homeowners search for a pool cage, a birdcage, a lanai or a screen enclosure, so your pages use the words your customers use, with each job on a page of its own.

What does a screen enclosure website cost?

Two separate parts. The website is paid once: 5-page website $1,195, 10-page website $1,895, Complete custom build $2,995. Then a monthly package: Mini is $49 a month with no bots; with the chat answering and every enquiry sent to you, Starter is $149 a month; Growth, with every bot on staff, is $249 a month. Or have our team do it all: Platinum Service, $949 a month. It is everything in Growth, with our people writing and publishing your posts, working on your SEO, answering your reviews and keeping the site running, plus a report every month. Every price is on this page.

How long does it take?

First we hand-build a real home page for your business, free, in 12 to 48 hours. You look at it before any money moves, and the rest of the build is planned with you from there.

Where is the line for a screen enclosure business?

Straight about which half is which. The chat, the review replies, the marketing and the website run for an enclosure contractor today. Nothing is priced over chat: you price a repair, and a new cage is a measured job. The shop-management platform is not part of what we sell for screen enclosures.

Do I own it, and what if I already have a website?

Yes, you own it. The website is yours to keep, on your own domain. The management system and the marketing platform switch off with the service. The domain: It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill. If you already have a website you like, we work a WordPress site you already have into the build instead of replacing it; if it is holding you back, we rebuild it.

Not sure which part is costing you most? Start from the problem instead

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