A screened pool behind a Winter Park home with clear turquoise water, patio chairs and a grill

Website design · Pool service & repair

Pool service websites for routes and repairs.

We build pool service websites for pool service and repair companies, with weekly service, repairs and water chemistry on pages of their own. The chat takes a photo of the green pool, asks what the water and the equipment are doing and files it with the address.

Website from $1,195, paid once · the chat and your leads from $149/mo (Starter)

The chat

It asks the first question you would.

The Sandhill Pool Service chat, word for word: its opening question and its first buttons.

  • Pool service & repair

    “What is the pool doing?”

    • It has gone green or cloudy
    • Equipment noise or a fault
    • Losing water

A scripted demonstration: nothing typed into it is sent. On your site, the enquiry reaches you as a request and a person confirms. Nothing is priced, promised or diagnosed over chat.

Start here

See your own pool service site before you pay anything.

  1. Tell us the business name

    And a way to reach you. No card, no password.

  2. We hand-build a real home page for your business

    Free, in 12 to 48 hours.

  3. You look at it, then decide

    If you want the rest, we build it. If not, you owe nothing.

Sandhill Pool Service's home page, on a phone
A hand-built home page: Sandhill Pool Service, a sample business.

Your trade: Pool service & repair

No card, no password. Your details stay with us.

The staff

What it does for pool service and repair companies.

A pool goes green over a weekend in June — ninety-degree water, a three o'clock storm washing lawn fertilizer in, and by Sunday it is not a pool any more. The owner photographs it on Saturday morning and messages three companies. You are on a deck with a chlorine bucket and wet hands from seven until four, so you read it at six, and by then somebody has already answered. Some of your customers are not even in the state — snowbirds, rental owners, property managers who message rather than call, from a time zone that is not yours.

Example · an illustration, not a real customer
It is a Saturday in July. The pool went green on Thursday and the owner messages at 8:40am from a kitchen in Ohio, because the house is a rental and the guests arrive Friday. The chat answers, asks what the water and the filter are doing, and files it. You are on your fourth pool of the day and you never hear the phone. At six you open one screen: what the pool is doing, what the filter is doing, and the address. You send a price for a drain-and-clean that evening. The other two companies reply on Monday.
  • The chat answers the Saturday green-pool message, asks what the water and the equipment are doing, and has it in front of you with a note — not a voicemail you return on Monday.
  • The customer can tell the chat what the equipment is doing, so you arrive knowing which part to bring.
  • January is not a quiet month, it is a different one — the water is sixty degrees, the algae stops, and the calls turn into heaters and pumps before the grandkids arrive.
  • A reply drafted to every review, in your voice, for you to approve — including the one about the week it rained and the route slipped.
  • A website on your own name that says which neighborhoods you actually run, so the out-of-state owner searching at midnight finds you and not an aggregator.

The price

Every price, before you talk to anybody.

A website starts at $1,195, paid once. The monthly package is separate. For pool service and repair companies, the chat that answers comes with Starter, and every bot with Growth.

Your website paid once · yours to keep

  • 5-page website

    The same build, just smaller

    $1,195paid once

    What comes with it
    • Five pages, built for your business
    • On your own domain, yours to keep
    See the sites we build
  • 10-page website

    The same build, twice the pages

    $1,895paid once

    What comes with it
    • Ten pages, built for your business
    • On your own domain, yours to keep
    See the sites we build
  • Complete custom build

    From scratch, your way

    $2,995paid once

    What comes with it
    • Built from scratch around your business
    • On your own domain, yours to keep
    How the custom build works

Your monthly package month to monthFirst month free — billing starts 30 days after you sign

  • Mini

    No bots

    $49a month

    No chat, no staff, no marketing — add those any time.

    What comes with it
    • Your website kept up: hosting, security updates and an SSL certificate
    See the sites it keeps up
  • Start here

    Starter

    Starting with bots

    $149a month

    Your Google listing and local directories set up, the chat answering, your marketing platform to post, answer reviews and see all your analytics in one place, and 15 minutes of work a month. Found, and answered.

    No other bots — the rest of the staff is on Growth.

    What comes with it
    • Everything in Mini: your website kept up, with hosting, security updates and SSL
    • Your Google Business Profile set up
    • Your local directory listings
    • The AI chat on your website, answering customers day and night
    • Every lead emailed to you
    • Your marketing platform: make posts to your website and your Google Business Profile, and answer your reviews, all from one place
    • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
    • One platform with all your reporting and analytics: your AI analytics, Google Analytics and Maps analytics, your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
    • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
    • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.
    See Starter
  • Growth

    Full bots

    $249a month

    Everything in Starter, plus every bot for your trade, the reviews, the referral program and 30 minutes of work a month — answered and followed up.

    What comes with it
    • Everything in Starter, plus:
    • Every bot on staff for your trade
    • Reviews watched, and a reply drafted for each one, for you to approve
    • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
    • The Ad Manager checks your Google Ads spend every morning, if you run ads
    • The referral program
    • The lead form, wired to you
    • The staff tools: scheduling, crew, documents and the repair helper
    • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.
    See the chat it runs
  • Add to any plan

    Google Ads, set up and run for you

    $249/mo + $299 once to set up

    Added to any plan: Mini, Starter, Growth or Platinum Service.

  • Or have us do it all · Done for you

    Platinum Service

    $949/mo

    We do it all for you, because you just don't have any time.

    What comes with it
    • Everything in Growth, plus:
    • We write and publish four posts a month on your Google Business Profile
    • Four articles a month written for your website and published on it
    • Ongoing local SEO work on your site and Google profile
    • Review management: we answer your Google reviews and ask your customers for new ones
    • We keep your site running and fix what breaks. It's checked every hour
    • Security updates and SSL, as on every plan
    • One hour a month of website and Google Business Profile work (Growth has 30 minutes). It does not roll over to the next month.
    • A report every month, written by us
    • One platform with all your reporting and analytics: your AI analytics, Google Analytics and Maps analytics, your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
    • Our own team does the work, with no middleman between you and the people doing it

The website and the monthly package are priced separately. Month to month, every package. An extra page is $99–$129; we list it at $129. Google Ads: Your ad budget is paid by you directly to Google, on your own card. Our $249 is only for managing it. Platinum Service: We do the work every month. We don't promise rankings or results. The sports team app is a separate quote. Every detail on the pricing page

Pool service website design

What should a pool service website include?

A pool service website should separate weekly routes, one-off green-pool clean-ups and equipment repairs, take a photo and the address in the first request so you can see whether the pool fits a route you already drive, and match its licence wording to the work you do. Price comes from a person.

  1. Route, clean-up and repair kept apart

    A weekly plan, a green-pool clean-up and a pump or heater repair are different enquiries. Each gets a page, and the chat's first questions sort the message so you know which kind landed.

  2. The address first, so routes stay tight

    The chat files each request with the address, so before you reply you can see whether the pool sits on a route you already drive. You price the clean-up or the repair; nothing is priced over chat.

  3. Licence wording that matches the work

    In Florida, repairing and servicing pools is a licensed trade, and a contractor's licence number belongs in advertising (s. 489.119). Pages for a route-only business leave repair claims out. We write only what you tell us you do.

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Questions

Straight answers.

Can a pool owner send a photo of a green pool?

Yes. The chat takes the photo, asks what the water and the equipment are doing, and files it with the address. You price the clean-up or the repair; nothing is priced over chat.

Can the site show my weekly service plans?

Yes. What each plan includes and what happens on every visit can have a page of its own. The chat never puts a price in a conversation: you decide what is published and what you quote.

What does a pool service website cost?

Two separate parts. The website is paid once: 5-page website $1,195, 10-page website $1,895, Complete custom build $2,995. Then a monthly package: Mini is $49 a month with no bots; with the chat answering and every enquiry sent to you, Starter is $149 a month; Growth, with every bot on staff, is $249 a month. Or have our team do it all: Platinum Service, $949 a month. It is everything in Growth, with our people writing and publishing your posts, working on your SEO, answering your reviews and keeping the site running, plus a report every month. Every price is on this page.

How long does it take?

First we hand-build a real home page for your business, free, in 12 to 48 hours. You look at it before any money moves, and the rest of the build is planned with you from there.

Where is the line for a pool service business?

Where the line is, plainly. The chat, the reviews, the marketing and the website run for a pool company today. Nothing is priced over chat: the weekly route is priced off gallons, surface, screen cover, tree load and drive time, and a repair is priced by you once you know the equipment. The shop-management platform is not part of what we sell for pool service.

Do I own it, and what if I already have a website?

Yes, you own it. The website is yours to keep, on your own domain. The management system and the marketing platform switch off with the service. The domain: It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill. If you already have a website you like, we work a WordPress site you already have into the build instead of replacing it; if it is holding you back, we rebuild it.

Not sure which part is costing you most? Start from the problem instead

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