Website development · trades across the US

Website development for trade businesses.

A site written for your trade and your town, with a custom AI chat that asks your customer the right first question and emails you the lead. Yours to keep.

Website from $1,195, paid once · the chat and your leads from $149/mo (Starter) · every price

Custom-built for your business. Your services, prices, towns and the questions your customers ask.

It grows with you. Your chat is updated as your business grows.

Watch it work

Pick a chat. Watch it take the lead.

It asks the right questions, takes the details and emails you the lead. A person at your business confirms the rest.

Built to catch the after-hours lead.

Pick one and watch the chat do it.

Copperfield Plumbing & Air Online · sample site
9:47 PMAC stopped blowing cold. Can someone come tomorrow?
Sorry about that. Is the outside unit running, or silent?
Silent
Got it. What's the best number to reach you?
(555) 014-2290
Lead sent to the shopNEW
  • AC not cooling
  • Outside unit: silent
  • Call back first thing tomorrow
  • (555) 014-2290
Emailed to the shop now, with the whole thread.

It answers when you can't. Example · an invented conversation

Per trade

It asks what your trade asks first.

Each demo's chat opens in its own trade's words. These are its real first questions.

  • Roofing

    “What is happening with the roof?”

    • A leak
    • Storm damage
    • Someone told me I need a new roof

    On its front page: “Is this leak going to get worse tonight?”

  • Drain cleaning

    “What is it doing?”

    • Something is backing up right now
    • One drain is slow
    • It keeps coming back

    On its front page: “Is it one drain, or the whole house?”

  • Garage door repair

    Tap “My door won’t open” and it asks

    “Is a car shut inside?”

    • Yes, and I need it out
    • No, the door is stuck open
  • Pool service & repair

    “What is the pool doing?”

    • It has gone green or cloudy
    • Equipment noise or a fault
    • Losing water
  • Pressure washing

    “Tell me what needs cleaning.”

    • Driveway
    • House wash
    • Roof streaks
  • Auto detailing

    “What does the car need?”

    • Paint correction
    • Ceramic coating
    • Interior detail

Scripted demonstrations: nothing typed into them is sent. On your site, the enquiry reaches you as a request and a person confirms. It never books, prices or diagnoses over chat.

The demos

Open a finished one in your trade.

Each is a complete website we built for a sample business. Press anything.

The build

Your trade, your town, your name on it.

A drain and sewer company's home page we built, on a laptop
Your trade, your town, your voice. Written for your services and the towns you work in, with your photos, never a generic page with a logo dropped in. Shown: Benchmark Drain & Sewer, a sample business.
A pool service website we built, on a phone
Fast on a phone, because that is where your customer is standing when they find you.
  • Found by Google and AI assistants. Pages named for what people search, with the answers in plain text a crawler can read. How
  • Keep your WordPress if you like it. We work it in instead of replacing it.
  • Your website kept up: hosting, security updates and an SSL certificate.

The price

Every price, before you talk to anybody.

Two separate parts. The website starts at $1,195, paid once. The monthly package is its own price: the chat that answers comes with Starter, every bot with Growth, and Mini is hosting with no bots.

Your website paid once · yours to keep

5-page website

The same build, just smaller

$1,195paid once

What comes with it
  • Five pages, built for your business
  • On your own domain, yours to keep
See the sites we build

10-page website

The same build, twice the pages

$1,895paid once

What comes with it
  • Ten pages, built for your business
  • On your own domain, yours to keep
See the sites we build

Complete custom build

From scratch, your way

$2,995paid once

What comes with it
  • Built from scratch around your business
  • On your own domain, yours to keep
How the custom build works

Your monthly package month to month

Mini

No bots

$49a month

First month free — billing starts 30 days after you sign

No chat, no staff, no marketing — add those any time.

What comes with it
  • Your website kept up: hosting, security updates and an SSL certificate
See the sites it keeps up

Starter

Starting with bots

$149a month

First month free — billing starts 30 days after you sign

Your Google listing and local directories set up, the chat answering, your marketing platform to post, answer reviews and see all your analytics in one place, and 15 minutes of work a month. Found, and answered.

No other bots — the rest of the staff is on Growth.

What comes with it
  • Everything in Mini: your website kept up, with hosting, security updates and SSL
  • Your Google Business Profile set up
  • Your local directory listings
  • The AI chat on your website, answering customers day and night
  • Every lead emailed to you
  • Your marketing platform: make posts to your website and your Google Business Profile, and answer your reviews, all from one place
  • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
  • One platform with all your reporting and analytics: your AI analytics, Google Analytics and Maps analytics, your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
  • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.
Start here

Growth

Full bots

$249a month

First month free — billing starts 30 days after you sign

Everything in Starter, plus every bot for your trade, the reviews, the referral program and 30 minutes of work a month — answered and followed up.

What comes with it
  • Everything in Starter, plus:
  • Every bot on staff for your trade
  • Reviews watched, and a reply drafted for each one, for you to approve
  • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
  • The Ad Manager checks your Google Ads spend every morning, if you run ads
  • The referral program
  • The lead form, wired to you
  • The staff tools: scheduling, crew, documents and the repair helper
  • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.
See the chat it runs

Or have us do it all our team does the work

Platinum Service

Done for you

We do it all for you, because you just don't have any time.

$949a month

Month to month, like every package. We do the work every month. We don't promise rankings or results.

Want Google Ads too? Add it to this plan or any other.

See Platinum Service
  • Everything in Growth, plus:
  • We write and publish four posts a month on your Google Business Profile
  • Four articles a month written for your website and published on it
  • Ongoing local SEO work on your site and Google profile
  • Review management: we answer your Google reviews and ask your customers for new ones
  • We keep your site running and fix what breaks. It's checked every hour
  • Security updates and SSL, as on every plan
  • One hour a month of website and Google Business Profile work (Growth has 30 minutes). It does not roll over to the next month.
  • A report every month, written by us
  • One platform with all your reporting and analytics: your AI analytics, Google Analytics and Maps analytics, your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • Our own team does the work, with no middleman between you and the people doing it

Google Ads: Google Ads, set up and run for you: $249 a month to manage them, plus $299 once to set them up. Added to any plan: Mini, Starter, Growth or Platinum Service. Your ad budget is paid by you directly to Google, on your own card. Our $249 is only for managing it.

The website and the monthly package are priced separately. An extra page is $99–$129; we list it at $129. The sports team app is a separate quote.

The part nobody publishes

What you own, and how you leave.

The domain

It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill.

Your Google Business Profile

You are the primary owner. We are a manager on it, and you can remove us without asking anybody.

The website

Yours to keep, and it stays up. The management system and the marketing platform are the parts that switch off with the service.

Getting out

Thirty days’ notice, any time. The website is paid for once, so the monthly package is month to month from the very first day — no minimum, unless you choose two months free in exchange for a year.

Territory

One company per area.

We build for one company in your trade, in your part of town — not four. Your trade, your area; never the whole metro. When yours is taken, it’s taken.

Real work

Sites we built for real businesses.

  • Zen Pizza

    Restaurant · New York style pizza · Port Orange, FL

    Every price on the menu, filterable without a script — and an order helper that builds the list you read down the phone.

    Built and finished; live at a preview address until the domain moves.

  • Jose's Landscaping

    Landscaping & yard care · Scappoose & St Helens, OR

    Fifteen pages, a job log and a seasonal-notes section — a service business that posts like one.

  • Thao Auto Repair

    Auto repair & auto body · North Park, San Diego, CA

    Twenty-four pages built around the repair order — the codes pulled, and a brake job declined.

    Built and finished; the domain cutover is waiting on the shop owner.

  • BumperDoc San Diego

    Bumper & cosmetic repair · San Diego, CA

    A licensee build on the same engine — its own brand, its own city, its own estimator.

Everything we have built

Start here

See yours before you pay anything.

  1. Tell us the business name

    And a way to reach you. No card, no password.

  2. We hand-build a real home page for your business

    Free, in 12 to 48 hours.

  3. You look at it, then decide

    If you want the rest, we build it. If not, you owe nothing.

A roofing company's home page we built, on a phone
A hand-built home page: Halyard Roofing, a sample business.

No card, no password. Your details stay with us.

Questions

Straight answers.

What does a website cost?

Two separate parts. The website is paid once: 5-page website $1,195, 10-page website $1,895, Complete custom build $2,995. Then a monthly package: Mini is $49 a month with no bots; with the chat answering and every enquiry sent to you, Starter is $149 a month; Growth, with every bot on staff, is $249 a month. Or have our team do it all: Platinum Service, $949 a month. It is everything in Growth, with our people writing and publishing your posts, working on your SEO, answering your reviews and keeping the site running, plus a report every month. Every price is on this page.

How long does it take?

First we hand-build a real home page for your business, free, in 12 to 48 hours. You look at it before any money moves, and the rest of the build is planned with you from there.

Do I own it?

Yes. The website is yours to keep, on your own domain. The management system and the marketing platform switch off with the service. The domain: It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill.

I already have a website. Do I start over?

Not if you like it. We work a WordPress site you already have into the build instead of replacing it. If it is holding you back, we rebuild it.

Will it work for my trade?

There are 26 finished demonstration sites above, from roofing to pool service, each with a chat written in that business's own words. We have also built for a pizzeria and a landscaper. If yours is not listed, ask.

What can the chat do, and what can't it?

It asks your customer the questions your trade asks first and takes their name and number, around the clock. It does not book, price or diagnose over chat: the enquiry reaches you as a request, and a person confirms. Photo estimates are for auto body only. The chat comes with Starter and Growth; Mini has no chat.

Want just the website, nothing else? Website design from $1,195