Illustration: a smiling but worried woman crouches beside a silver crossover at sunset in a shopping-plaza parking lot, photographing a dented rear quarter panel with her phone.

9:42pm · a parking lot

Auto body shop website: Tonight’s dent photos go to whoever answers. Make it you.

A body shop’s website whose chat takes the damage photos and drafts an estimate for your estimator. Beach Cities Collision Center is a sample shop we invented.

Your home page, free, in 12 to 48 hours. No card, no password. If you don’t like it, you owe nothing.

Free home page · auto body shops

We build your shop a real home page, free, in 12 to 48 hours.

  • No card, no password.
  • Built on your shop’s name, with the photo-estimate chat on it.
  • If you don’t like it, you owe nothing.

Built for auto body shops, by auto body shop owners and marketing experts. Beach Cities Collision, the shop in the example job and the sample below, is a sample shop we invented.

In their own words

Two shops that use it, in their own words.

So you know you’re getting what owners and managers want and need to run a successful shop and drive more traffic online. Built and run inside CollisionDoc, our own collision shop in San Diego.

“The new website and AI estimating system are working better than I imagined. The estimates are accurate, and easy to adjust when I need to. I can even turn one into a quick repair estimate. Customers love the convenience and how easy it is to get scheduled. And since we moved to the new website, we’re getting more leads from ChatGPT and AI search than we ever have.”
Justin, Manager, CollisionDoc, San DiegoCollisionDoc is owned by Bots on Staff’s founder. Results vary by shop.
“Since we switched to the new website, built and optimized for our local cities, we’ve seen an uptick in leads and in our rankings. Our Google Ads are better optimized and doing much better too, and they’re bringing us more qualified leads.”
Karla, BumperDoc Oakland Park, FloridaBumperDoc Oakland Park is a BumperDoc licensee, and Bots on Staff built its website. Results vary by shop.

How it works

A customer’s photos at 9:42 PM. Your estimator’s yes at 7:56 AM.

One invented job at Beach Cities Collision, start to finish. The chat drafts; your estimator decides.

  1. A driver photographing the damaged side of a red car on a phone9:42 PMShe sends the photos.The chat on your site asks what happened and who’s paying, then takes the photos, the VIN and her number. Her thank-you carries no price.
  2. A collision estimator on the phone with a clipboard beside an orange car in the shop7:56 AMYour estimator approves it.He opens a line-item draft with her photos attached, changes what’s wrong at your rate, then approves it or declines it.
  3. A car with its front bumper and lights off in a collision repair bay, a technician checking notes beside it7:58 AMShe gets your shop’s estimate.The range, every line, the options, and a watch list of what teardown may find. She can ask for a drop-off day; your shop confirms the time.
Example · Review & send7:56 AM

Estimate to approve

Maria Delgado · 2016 Kia Soul

Customer pay2 photos attachedBody labor $72/hr

The drafted line items, low to high
LineDraft
Front bumper coverR&I, repair, refinish · 6.4 h$460–$840
Bumper energy absorberR&I, replace if crushed · 0.6 h$90–$150
Fender, leftRepair, refinish · 2.4 h$175–$210
Headlamp, leftR&I · 0.5 h$36–$45
Hood and right fenderBlend · 1.6 h$115–$140
Paint materials and clearMaterials$185–$225
AI draft, 6 lines$1,061–$1,610

AI draft, 6 lines: $1,061–$1,610

Example · what your estimator opens in the morning. Nothing reaches the customer until he taps Approve.
Try the chat on the sample shop

The sample shop

Open the sample shop. Try its chat.

Beach Cities Collision is a sample shop we invented. Every page works: use its menu and try its chat the way a customer would. Yours is written for your shop, your towns and your name.

Beach Cities Collision— Miami, FLSample business

11 pages · every one works: use the site’s own menu

Beach Cities Collision

Free home page

See your shop’s home page before you pay anything.

We hand-build a real home page for your business, free, in 12 to 48 hours, with the photo-estimate chat on it.

Your trade: Auto body & collision

No card, no password. Your details stay with us.

  1. Tell us the shop and how to reach you. No card, no password.
  2. We build it on your shop’s name. Your services and your towns, not a template.
  3. You look at it, then decide. If you want the rest, we build it. If not, you owe nothing.
The home page of Beach Cities Collision Center, a sample auto body site we built, with a free photo estimate button
Example · a sample body-shop home page we built. Yours is built on your name.

Rather talk to a person first? Call (656) 236-2374, Monday to Friday, 9 to 5 Eastern (6 to 2 Pacific).

Where it stops

What it drafts, and what stays with you.

It asks who’s paying before it drafts a line, because the answer changes the draft. Claims stay between your shop and the carrier.

Customer-pay

  • Drafted at your customer-pay rate, below the insurance rate.
  • Repair before replace, where it’s safe.
  • Aftermarket and used-original parts beside OEM, so the customer can choose.

Insurance

  • OEM lines only: the parts profile is the carrier’s call.
  • It never talks to an adjuster for you. Supplements go the way they do today.
  • The referral program never pays on an insurance job.

What it will not do

  • It is not the final bill. It drafts what the photos prove. Supplements happen after teardown.
  • No photos, no estimate. The customer is told nobody can price what nobody has seen, and the lead comes to you.
  • We don’t publish an accuracy figure. Our sample is too small to mean anything, so a percentage would be marketing, not evidence.
  • It doesn’t plug into your estimating system. Your estimator writes the final where he writes it today.

How the photo estimator works

The price

Every price, before you talk to anybody.

Your home page is free to see. The website is paid once; the monthly plan is separate, and the photo estimator comes with Growth.

Starting with bots

Starter

$149/mo

  • The AI chat on your website, answering customers day and night
  • Every lead emailed to you
  • Your Google Business Profile set up
  • Your website kept up: hosting, security updates and an SSL certificate
Everything included
  • Your local directory listings
  • Your marketing platform: make posts to your website and your Google Business Profile, and answer your reviews, all from one place
  • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
  • One platform with all your reporting and analytics: your AI analytics, Google Analytics and Maps analytics, your posts, leads and reviews, where your customers come from, and your ads if you add Google Ads
  • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
  • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.

Full bots

Growth

$249/mo

The AI photo estimator, for auto body shops, at no extra charge

Everything in Starter, and:

  • Every bot on staff for your trade
  • Reviews watched, and a reply drafted for each one, for you to approve
  • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
Everything included
  • The Ad Manager checks your Google Ads spend every morning, if you run ads
  • The referral program
  • The lead form, wired to you
  • The staff tools: scheduling, crew, documents and the repair helper
  • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.

The website: your home page free, the full site paid once

  • Free a real home page for your business, before you decide
  • $1,195 5-page website
  • $1,895 10-page website
  • $2,995 complete custom build

Already have a website? Keep it, and we add the chat and the photo estimate to it.

Thirty days’ notice, any time. No minimum. Your first month is free with the build — the monthly starts 30 days after you sign. Online payment opens soon. We'll send a payment link with your demo. The estimate scrubber is not on a plan right now, so ask us. Every price

Run your own numbers Your figures, not ours: nothing here is a statistic about anybody’s shop.

Example numbers. Change them to yours.

On your numbers

$3,118 a month

gross profit from 4.3 after-hours jobs a month

Nothing you type leaves this page. A month is 4.33 weeks.

Straight answers

What shop owners ask first.

My estimator doesn’t have time for another inbox.

It isn’t a new job, it’s a head start on one he already does. He opens a draft with the photos, the decoded trim and the lines written, and changes what’s wrong. Leads with no photos never reach him as an estimate, so he isn’t walking to the lot for a scratch.

Will the customer get a price from a robot?

No. The chat thanks them with no price in it. The figure they see comes from your shop, after your estimator approved it, as a range with the options and a watch list of what teardown may find.

Most of my work is insurance, and I’m on DRPs.

Then it’s for the work that isn’t, and for the customer who hasn’t been steered yet. It asks who’s paying first, insurance drafts carry OEM lines only, and it never talks to an adjuster for you. The referral program never pays on an insurance job.

My estimating system already takes photo estimates.

Keep it. Those tools mostly serve the insurer’s process or your back office. This is the front door on your own website, under your shop’s name, with a chat that answers the customer’s other questions too. It does not connect to your estimating system: your estimator writes the final there, the way he does today.

What if it drafts something wrong, or the photos are bad?

It can’t send anything. Your estimator approves, edits or declines every draft, and every change he makes is recorded. No photos, no estimate: the customer is told nobody can price what nobody has seen, and the lead comes to you.

What does an auto body shop website cost?

Your home page is free to see first. The website is paid once: 5-page website $1,195, 10-page website $1,895, Complete custom build $2,995. The monthly package is separate: Starter is $149 a month with the chat and every lead sent to you, and Growth is $249 a month with every bot on staff, and the photo estimator comes with it at no extra charge. Or have our team do it all: Platinum Service, $949 a month. It is everything in Growth, with our people writing and publishing your posts, working on your SEO, answering your reviews and keeping the site running, plus a report every month. Thirty days’ notice, any time, no minimum. The domain: It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill.

I already have a website.

Keep it if it works. We can put the chat and the photo estimate on the WordPress site you have. If it’s holding you back, we rebuild it.

Will an auto body website help me get found on Google?

It is built to be found: every service on its own page, titles and descriptions written the way people search, your towns named, and structured data that search engines read. Nobody can promise a ranking, and we do not.

Is Beach Cities Collision a real shop?

No. It’s a sample business we invented, and so are its address and the jobs on its paperwork. Every page of it says so in a strip across the top. The telephone number on it is ours, so if you ring it you reach us.

Tonight’s photos go to whoever answers. Make it you.

See your shop’s home page first, with the photo-estimate chat on it.

See my shop’s free home page

Your home page, free, in 12 to 48 hours. No card, no password. If you don’t like it, you owe nothing.